I’m a serial creative entrepreneur, illustrator, artisan, and product and object designer. I am the co-founder of the Chak-chak Museum, the Aida Souvenir Studio, and the Tatar Home interior brand in Kazan (Tatarstan, Russia). A traditional Tatar golden-embroidered towel that I reconstructed for the Chak-chak Museum inspired me to create a modern interior brand based on Tatar traditions, allowing our products to fit contemporary interiors. Tatar Home has a slogan: "Dress up your home." This slogan is rooted in an ancient Tatar tradition where a bride would dress up her new home using her hand-embroidered dowry.