CocoVibe. A Brand Through the Eyes of AI

This project was entirely created by an artificial intelligence network. The foundation was a brand I previously developed during my studies, along with a description of its visual identity. Using AI tools, one can observe the capacity of artificial intelligence to generate redesigns, as well as to augment and improve upon pre-existing, human-created material.

Original Project Description: «Ko» is a brand of natural coconut oil from the Philippines. The Ko concept is built upon the beauty and the sensation of the sublime found in everyday self-care rituals. Ko is a brand committed to conscious consumption, natural ingredients, and purity of composition.

Link to the project in the student portfolio — https://portfolio.hse.ru/Project/188399

The work on creating the branding using AI began with searching for a new name. For this, ChatGPT generated 20 variations of names in both Russian and English.

Prompt: Create 20 minimalistic variations of the cosmetic coconut oil brand name in Russian and English The best option became the naming—“CocoVibe.»

Next, a logo was created using the «Ideogram Ai» neural network, incorporating a color palette that was then used to develop the visual communication.

Prompt: Create a simple minimalistic logo for a cosmetic coconut oil brand, the logotype should include a typographic and graphic solution

With the assistance of the WhatTheFont service, a font closely matching that generated by the neural network was identified. Then, using the Adobe Color website, a color palette was determined for the project.

Mockups for brand identity assets were created using the Recraft AI neural network.

Recraft.ai. Prompt:

1. Create an identity (envelopes, papers, business cards) for a cosmetic coconut oil brand inspired by beauty, health, and hair and skin care. On a background of neutral textures, using natural colors such as brown, sand, beige, and white.
2. Create a table candle in glass with a wooden wick for a cosmetic coconut oil brand inspired by beauty, health, and hair and skin care. On a background of neutral textures, using natural colors such as brown, sand, beige, and white, add a concise pattern based on the listed colors and simple natural motifs.
3. Create an employee badge for a cosmetic coconut oil brand inspired by beauty, health, and hair and skin care. On a background of neutral textures, using natural colors such as brown, sand, beige, and white, add a concise pattern based on the listed colors and simple natural motifs.

Recraft.ai. Prompt:

1. Design a glass bottle coconut oil package for a cosmetic coconut oil brand inspired by beauty, health, and hair and skin care. Also, design an employee badge for a cosmetic coconut oil brand inspired by beauty, health, and hair and skin care. Use a background of neutral textures, employing natural colors such as brown, sand, beige, and white, and incorporate a concise pattern based on the listed colors and simple natural motifs.
2. Design a coconut oil packaging jar for a cosmetic coconut oil brand inspired by beauty, health, and hair and skin care. Also, design an employee badge for a cosmetic coconut oil brand inspired by beauty, health, and hair and skin care. Use a background of neutral textures, employing natural colors such as brown, sand, beige, and white, and incorporate a concise pattern based on the listed colors and simple natural motifs.
3. Design a small cardboard box for a cosmetic coconut oil brand inspired by beauty, health, and hair and skin care. Use a background of neutral textures, employing natural colors such as brown, sand, beige, and white, and incorporate a concise pattern based on the listed colors and simple natural motifs.

Recraft.ai. Prompt: Create a woman applying coconut oil to her long, beautiful hair. This is for the brand CocoVibe, a cosmetic coconut oil brand inspired by beauty, hair, and skincare. Use neutral textures in the background, featuring natural colors such as brown, sand, beige, and white.