12 STOREEZ VS IDOL
A «Soulful» Family Business versus a Russian Retail Product: Approaches to Conquering the Fashion Market
Price = manufacturing cost × wholesale markup factor × retail markup factor
«We are a Russian brand, and our designs are created in Russia. However, we produce collections not only in Russia but also at partner factories in Belarus, China, and Turkey. The country of manufacture is always indicated on the label and on the product page on the website. To offer our customers the best price-to-quality ratio, we are constantly seeking new suppliers and collaborating with leading partner factories in various countries.»
12 STOREEZ — for quality, versatility, and durability.
Focus: tactility, softness, and naturalness.
IDOL — for self-confidence, self-expression, and accessible premium design.
Focus on structure, fit, and product architecture.
How do brands work with content?
12 STOREEZ builds sales through exclusivity and long-term customer loyalty.
IDOL — through broad reach, frequent updates, and stimulating impulse purchases.
