I worked on updating an old project for the broken dish clinic, «Fedorino Gore.» This piece demonstrates how artificial intelligence can transform an existing project by altering its identity and supplementing it with new details.
Initial Project
https://portfolio.hse.ru/Project/119979
Rebranding
In the development of this project, I plan to utilize resources such as Ideogram, MyFonts, along with Leonardo AI, PlayGround, Recraft, and Krea for creating and refining the visual materials.
Logo
Design a logo for 'FEDORINO GORE, ' a creative clinic specializing in repairing broken pottery. Incorporate a reassembled ceramic plate or vase featuring golden seams, taking inspiration from Kintsugi. Use a modern typeface that blends bold and delicate lines, along with a color palette of terracotta, gold, and beige, accented with blue or green for contrast. The overall design should feel both playful and sophisticated.
https://leonardo.ai/
Color Scheme
Font
Identity
Design a branded stationery set for «FEDORINO GORE, ” including envelopes and pens. Use the color palette: DBC3AC (warm beige), A35433 (earthy terracotta), and 07383C (deep teal). Incorporate the text 'FEDORINO GORE' in the Trajan Pro font for a classic and elegant look. For the envelopes, utilize a minimalist design with beige as the base color, terracotta accents for the edges or lines, and deep teal for the logo and text. For the pens, feature a sleek design with terracotta or deep teal as the primary color, using beige for the text 'FEDORINO GORE' to provide contrast. Maintain a cohesive and sophisticated visual style throughout.
https://huggingface.co/
Clinic Lobby
Reception Desk
Design a reception area for the 'FEDORINO GORE' clinic that showcases both creativity and warmth. Feature a wall mosaic composed of broken ceramic pieces joined with golden Kintsugi seams. Use earthy tones such as terracotta, beige, and deep teal, and integrate the name 'FEDORINO GORE' in Trajan Pro typography on the minimalist reception desk. Display shelves should hold pottery in various stages of repair, complemented by warm, diffused lighting to cultivate an inviting atmosphere.
https://huggingface.co/spaces/google/sdxl
Treatment Spray
Generate a realistic image of a spray bottle designed in the style of the «FEDORINO GORE» brand. The bottle should feature earthy tones such as terracotta or deep teal, accented with gold inspired by Kintsugi. Include a sleek, minimalist design with a white, blank label for customization. The cap and nozzle should complement the bottle’s sophisticated aesthetic, incorporating subtle textures or metallic details. Place the bottle against a warm beige background to align with the brand’s identity and create a cohesive, elegant presentation.
https://huggingface.co/spaces/google/sdxl
Storage Boxes for Shards
Design storage boxes in the style of the 'FEDORINO GORE' brand. The boxes should feature a minimalist yet artistic design, using earthy tones such as terracotta, beige, and deep teal. Incorporate golden, Kintsugi-inspired accents—such as fine lines or cracks—to emphasize the theme of restoration. The boxes should have clean, modern shapes with subtle textures or patterns that reflect a ceramic aesthetic. Include practical yet elegant details, such as metallic or wooden handles. Place the boxes in a warm, softly lit setting to highlight their refined and cohesive design.
https://leonardo.ai/
Posters
