Link to the old project
https://portfolio.hse.ru/Project/196512
Project Description
A service that allows you to experience scents remotely via the internet.
Product Images


Posters from the Old Project


Made with Recraft
Space


Promotional Materials


Identity
Process Descriptions
The project began by redesigning the old project identity using the Recraft AI. After uploading the posters from the previous iteration, I transformed them by inputting the prompt «posters, ” which yielded a satisfactory result.
Next, I generated images of the exterior and interior of the office using Midjourney v6.1. To achieve the desired look, I consulted ChatGPT for a high-quality prompt. After entering my request, two prompts were generated for me.
The first prompt for the exterior of the office was: „office for Aromaline, spacious, large, laconic and beautiful, mirrored.“ The second prompt for the interior of the office was: „interior office space for Aromaline, spacious, minimalistic, beautiful, lots of light and plants.“
Regarding promotional materials, I generated posters and flyers using the Recraft AI. I placed the images from the old project, input the prompt „simple, beautiful posters, ” and received several beautiful finished options.
The identity was developed sequentially.
Phase 1—Creating the name using ChatGPT. After entering the prompt «a simple, laconic name similar to „aromalink“, ” I obtained the name „Aromaline.“
Phase 2—Creating the logo using the Midjourney v6.1 neural network. After entering the prompt „simple logo for the Aromaline company with flowers, ” I received a logo featuring bright colors and the inscription „Aromaline“ beneath it.
Phase 3—Defining the key colors for the project. For this, I used Adobe Color, which generated a palette based on the colors in the logo that I uploaded.
Stage Four — Typographic Determination. To decide on a font for the project, I used the MyFonts service. I uploaded an image of the logo—a caption generated by a previous AI—and the service identified the font and found similar alternatives. Thanks to this, I found the Beau Rivage font, which I can use moving forward in the brand identity.
Stage Five — Mockups. To display the brand identity, I utilized the Recraft AI, which allows users to create mockups and apply their designs directly within the platform. I selected a mockup and entered prompts into the input field, such as «white cup, case for iPhone, white t-shirt.» After generating the mockups, I began applying my design by uploading it into the designated green field. Having completed all manipulations on the mockups, I arrived at the final products in the form of mockups.
To summarize, I utilized three AI tools: ChatGPT, Midjourney, and Recraft. These tools were instrumental in creating the startup’s identity system.
Links to all the AI tools used are as follows:
- ChatGPT + Midjourney on Telegram: t.me/chatsgpts_bot
- Recraft: https://www.recraft.ai/
























