This project demonstrates how artificial intelligence can transform an existing design by altering its visual style and adding new elements. In this project, I used AI to update an old corporate identity, basing it on an olive oil brand developed during my sophomore year.
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The project began with generating a name in ChatGPT; we selected OLIO. Next, the logo was generated in Hugging Face, and then, using Fontspring, I found the closest matching typeface for use—Sheffield—and generated the icon in Fooocus as an olive branch. Midjourney and Ideogram were used for the remaining generations.
color.adobe was used to generate the color palette.
Prompt for brand style owners: create a layout of printed products on a white background for the olive oil brand OLIO in a minimalist style using white, black, and subtle olive tones.
Prompt for package: generate a mockup of a minimalist white paper bag with handles for the OLIO olive oil production company.
To create the olive oil bottle, I generated a mockup in Recraft, and then used Midjourney to add a background to the resulting reference, using the prompt: «place a bottle with a photo on the background of an olive grove.» The label was also generated in Hugging Face.
Prompt for Posters: generate a mockup of a minimalist poster for the OLIO olive oil production company in the urban Moscow environment on billboards.
Prompt for atmospheric product photography: create a happy family sitting at a table with olive oil being poured.
Product prompt for a store shelf: 3D rendering of OLIO brand olive oil bottles displayed on a supermarket shelf. The bottles feature a minimalist design with black and white labels. The atmosphere of the image is warm and modern.
Prompt for the store: generate an environment photo of a simple modern interior design for the OLIO olive oil brand store that reflects the minimalism trend.
