The project to create the ROXTON LS-06WT loudspeaker started in April 2021 to create a highly competitive solution for the most massive segments of the B2B loudspeaker market — as elements of public address systems, public address communication and background sound.
This required the loudspeaker, in addition to providing the necessary electro-acoustic characteristics, to give it a modern and laconic look while maintaining a minimum retail cost — the target retail price of the loudspeaker was set at 3,000 rubles.
Leftar Georgiy was responsible for industrial design.
Several stages of sketching were carried out, based on the results of which, from the three initial options, one was formed that satisfied all the requirements. The use of additive technologies at the prototyping stage also became key.
Without samples of loudspeaker enclosures that were as close as possible in their design and acoustic characteristics, it would be extremely difficult to complete the development process in a short time.
A year after development began, ROXTON LS-06WT was ready for mass production in China.
The loudspeaker has a two-color design, a dynamic silhouette and, at the same time, laconic body lines, which allows it to look modern and at the same time be suitable for as many different types of interiors as possible, be it office, retail, residential or industrial premises.
The dimensions were kept quite compact: 170×230×84 mm (3.3 liters) with a relatively small weight of 1 kg. The main parts of the housing are produced by high pressure plastic injection molding, and ABS plastic was used as the main body material and perforated steel sheet was used as the front grille.
At the end of 2022, the loudspeaker was launched on the Russian B2B market at a retail price of 2,780 rubles with sales expected up to 5,000 pcs. in 2023, which As a result, it was implemented in full.
In 2024, we plan to sell about 10,000 — 15,000 units. Our ultimate goal is to supply 100,000 units. loudspeakers ROXTON LS-06WT on the Russian B2B market in 2026.
