This work demonstrates how artificial intelligence can transform an existing design, altering its identity and adding further detail. For the source material, I took a first-year project on a historical thematic photo studio and redesigned it in the Cubist style.
Source Project
This is a photo studio where you can find historical costumes and everyday objects from various time periods. Anyone can take memorable photographs within the created spaces representing different historical eras of Russia.
Rebranding Through the Lens of AI
Logo Typefaces Color Palettes
Logo generation and color palette selection were executed using the Canva neural network, and font selection was sourced from MyFonts.
Prompt: Create a logo for a Russian Historical Themed Photo Studio, named Peremotka (meaning rewind in Russian) in cubism art style.
Print Materials
resource—ideogram
Prompt: Generate a mockup of printed materials (paper, envelope, postcard, business cards, pen, paperclip) for a Russian Historical Thematic Photo Studio brand called «Peremotka,» rendered in a Cubist style. Utilize the colors #D5B38D, #210D09, #832222, and #926934. The company name: Peremotka must be clearly legible.
Posters
resource—leonardo.ai Prompt: A bold and dynamic poster designed entirely in a Cubist art style. The composition features overlapping geometric shapes in vibrant colors like red, brown, yellow, and gray, creating abstract representations of historical icons—a kokoshnik, a samovar, and a medieval sword. The typography is sharp and angular, blending seamlessly into the Cubist design. The central text reads, «Travel Through Time!» in large, fragmented letters. Smaller text underneath says, «Peremotka Photo Studio — Your Portal to Russia’s Past.» The tagline is aligned in geometric blocks at the bottom: «Step into Art. Step into History.»
resource—ideogram Prompt: A mockup of a display poster on a street in Moscow, featuring the text «Step Back in Time to the Elegance of Russian Nobility!» and the branding «Peremotka Photo Studio.» The poster showcases a photo of a luxurious 18th-century Russian noble estate, complete with ornate wooden furniture, a grand samovar, and lush velvet drapes. A couple dressed in detailed period costumes—an aristocratic gown and a traditional boyar’s robe—poses elegantly beside a table. The background utilizes a warm, rich color palette. The overall image evokes a distinct vintage aesthetic.
resource—leonardo.ai
Prompt (i): A glamorous poster depicting a lavish ballroom from Imperial Russia. The photo set includes tall golden candelabras, grand chandeliers, and polished wooden floors. A couple dressed in elaborate 19th-century costumes—a flowing ball gown and a military-style officer’s uniform—dances in the center of the scene. Other figures in period attire chat in the background. The text overlay reads, «Dance Through Time: Relive the Elegance of Imperial Russia!» The branding, «Peremotka Photo Studio,» is featured in a classic serif font, with the tagline: «Create Timeless Memories.»
Prompt (ii): An engaging poster focusing on Peremotka’s clothing display room. The image features an array of mannequins dressed in opulent historical costumes: a 19th-century ball gown, a medieval kokoshnik, and a richly embroidered royal kaftan. The room’s vibrant, well-lit environment highlights the intricate details of the fabrics. A visitor is seen examining a costume, poised to try it on. The text overlay reads, «Step into History: Dress the Part!» with the studio branding beneath in a bold, modern font, accompanied by the tagline: «Transform into Any Era You Dream Of.» The poster will evoke vintage aesthetics, featuring ample browns, reds, and yellows. The name of the photo studio will be written: Peremotka.
Additional media
Resource—ideogram
Stickers
Prompt: generate a variety of fancy Cubist style stickers for the Russian Historical Thematic Photo Studio on a brown background. Stickers related to Russia, its history, culture, and photography, including the studio’s name, i.e., Peremotka.
resource—ideogram
Prompt: A modern and artistic merchandise design inspired by Peremotka (a historical photographic studio)'s cubist art style and historical theme. The tote bag features bold geometric patterns in vibrant colors—red, brown, yellow, and black—intertwined with abstract shapes resembling iconic elements of Russian history, such as a kokoshnik, a samovar, and a fortress tower. The Peremotka logo is prominently displayed in angular, cubist-inspired typography, accompanied by the tagline «Step into Art. Step into History.» The hoodie design incorporates similar geometric motifs on the back, centered around a striking, deconstructed samovar shape, with minimalist accents on the sleeves. Both items convey a fusion of modern art and historical storytelling, perfect for fans of culture and design.
Prompt: Write a prompt for a screenshot of Peremotka’s website. Peremotka is a historical, thematic photography studio, and its brand identity and design are in the Cubist style.
