Due to MONOCHROME’s printing pedigree, branding plays an important role and has a distinctive and distinct identity that covers everything: things, bags and boxes, even cake, candles and bedspreads are covered with a recognizable identity.
However, now the identity has ceased to be a shell, the identity has acquired a physical embodiment and has become a real thing.
The corporate pattern of the brand is a complex element created from 4 «petals» connected together.
«Petals» can exist both together and separately, adjusting to the necessary tasks.
Photo 1 of 2. If you found 3 differences — put a like.
Photo 2 of 2. If you found 3 differences — put a like.
Photo 1 of 2. If you found 3 differences — put a like.
Photo 2 of 2. If you found 3 differences — put a like.
While studying the corporate identity, I was interested in how the pattern can visually turn into an endless wave of MONOCHROME.
While exploring the elements of the pattern, I got carried away with the idea that 2 «petals» combined together could become a custom chair, with an intriguing play of light and shadow at the junction of the «petals».
