This longread presents a detailed case study on the creation and promotion of a short AI video, «and an article about my project to design uniforms for Moscow Metro employees.» My goal was not only to create engaging content but also to demonstrate the practical application of AI tools—ChatGPT from OpenAI and Leonardo AI. I will explain how several prompts evolved into full publications that promoted my personal brand.
I used ChatGPT to write the article. I gave it all the assignment requirements and uploaded information about my project. I asked it to create an article with headings and keywords so it would be easier to find. I published the result on Zen.
I want to write an article on Zen about my case study: designing uniforms for the Moscow Metro. Ask me 10 questions that will help you understand my communication style, ask questions about the project creation process and promotion, and write the article from my perspective, describing how I developed this project.
Conduct an analysis of open-source online materials on a similar topic, identify the 10 most significant trends and successful solutions, and write an article about the project creation. SEO-optimize it by incorporating several keywords based on internet search statistics.
In one week, the video garnered about 120 views (this is not visible right now because the statistics reset), 9 likes, 4 comments, and 1 subscriber. There were approximately 260 impressions, resulting in a CTR of about 46%, which is already a good result. The video had about 60 completions, equating to roughly a 50% retention rate. These are quite successful metrics, and I am pleased with the response to the article.
I completely generated the visuals for the video in Leonardo AI. I created six 5-second clips and stitched them together into a full video. First, I generated the images there, and then I animated them using image-to-video.
In just a few days, the video garnered 1,506 views, 10 likes, and 5 positive comments. The retention rate was 30,4%, which is decent, but there’s room for improvement. The graph shows that viewers were dropping off sharply after the first 2–3 seconds. I believe the opening frame needs to be more engaging so that people continue watching. For instance, the introductory frame could be no longer than 2.5 seconds, or it could be swapped with the clip featuring people.
Prompt examples:
trains parked at a train station, hyper-realistic VFX simulation, railway station, matte painting of steam machines, hyper-realistic VFX render, retro film still, detailed cinematic shot, cinematic lighting
A young man and woman stand side by side in metro uniforms, wearing staff badges, with a red metro car in the background under daylight studio lighting.
Results Comparison
Ultimately, the short video performed much better than I expected. It achieved genuinely good results for a first attempt. The article also did quite well, though it could have achieved wider reach. To improve the article’s reach metrics, I tasked ChatGPT with analyzing the article’s performance and suggesting potential issues with future promotion strategies. Thank you for its expertise—I will certainly heed its feedback and take these nuances into account moving forward.
Acquired Skills: — Content planning and strategy development using AI — Routine tasks have been automated, which has reduced my workload and freed up more personal time for creative development — It has become clearer how to analyze the market and determine growth directions — Ideas for projects and campaigns are generated more quickly — Effectiveness analytics are collected promptly and yield more useful insights — Basic-level prompt engineering has been mastered
