This project demonstrates the ability of artificial intelligence to create brand identity and refresh already developed design projects. For this assignment, I created a redesign of an educational project using neural network tools.
Original Project Description: KinoTon is an annual festival of Thai cinema in Saint Petersburg. It features lectures, masterclasses, exhibitions, and intimate screenings of the best Thai films, accompanied by analyses from film critics and cinema experts.
Source Project
Project link: https://portfolio.hse.ru/Project/216055
Developing the naming, logo, typography, and color palette
The work began with rebranding. ChatGPT 4 generated 20, and then an additional 15 English naming options, as neural networks perform better at generating imagery with Latin characters, and the most suitable option was selected.
Prompt: come up with 20 names for the identity of the Thai film festival, the names should be in English, concise and memorable, consisting of one or two words Suggest a few more options.
Next, logo options were generated using Leonardo Ai, Ideogram Ai, and Recraft.ai. The option created by Ideogram Ai was selected as the final logo.
Prompt: create a minimalistic logo for Thai film festival «Thaiflix»
The WhatFontis service identified the typeface generated by the neural network. Afterward, Adobe Color determined a suitable color palette for the project based on the logo and images.
Bearers of the new corporate identity
Prompt: Generate a vintage-style business card for the Thaiflix Thai Film Festival. Use a sophisticated and nostalgic aesthetic with a color palette of dark green, muted gray, and snow-white (#687369, #172617, #2E402E, #BDBFBD, #F2F2F2). Incorporate retro movie textures, Thai cultural motifs, and golden Thai patterns, alongside cinematic elements such as film reels, grain overlay, and warm lighting. The design should be elegant and minimalistic.
recraft.ai
The logo was also added in recraft.ai.
Logo was also added to recraft.ai
Logo was also added at the top in recraft.ai
Logo was also added to the top in recraft.ai
The logo was also added to the top in recraft.ai
Logo was also added at the top in recraft.ai
Prompt: Generate two people in T-shirts featuring Thai cultural motifs and golden Thai patterns, positioned with their backs to the viewer in a vintage style for the Thaiflix Thai Film Festival. Employ a sophisticated and nostalgic aesthetic with a color palette of dark green, muted gray, and snow-white (#687369, #172617, #2E402E, #BDBFBD, #F2F2F2). Incorporate retro movie textures, Thai cultural motifs, and golden Thai patterns, along with cinematic elements such as film reels, grain overlay, and warm lighting. The overall design must be elegant and minimalistic.
recraft.ai
The logo has also been added to the top in recraft.ai.
Logo and text were added in Adobe Photoshop at the top.
Prompt: Design a vintage-style billboard for the Thai ThaiFlix Film Festival. The billboard is located in a bustling city filled with old, small houses. The design should evoke a nostalgic cinematic atmosphere using a color palette of dark green, muted gray, and off-white. The aesthetic must be bold, modern, and elegant. The composition should incorporate classic cinematic elements, such as: A large, stylized film reel featuring a fine, aged texture. The spine of a retro movie ticket adorned with a Thai-style ornament. Incorporate vintage film textures, Thai cultural motifs, and golden Thai patterns alongside cinematic elements like film reels, grain overlay, and warm lighting. The overall design should be elegant and minimalistic.
recraft.ai
The logo and text were added in Adobe Photoshop at the top.
Prompt: Design a vintage-style billboard for the Thai ThaiFlix Film Festival. The billboard is located in a bustling city with old small houses. The billboard is supposed to create a nostalgic cinematic atmosphere using a color palette of dark green, muted gray, and off-white. The design should be bold, modern, and elegant. The composition should include classic elements of cinema, such as: A large stylized reel with a fine aged texture. The spine of a retro movie ticket with a Thai-style ornament Use retro movie textures, Thai cultural motifs, and golden Thai patterns and cinematic elements such as film reels, grain overlay, and warm lighting. The design should be elegant and minimalistic.
recraft.ai
The logo and text were added to the top in Adobe Photoshop.
