«Khokhloma x Alena Akhmadullina» is a new phenomenon in the world of high fashion. The brand offers an original interpretation of Khokhloma, embodied in exquisite products. When creating the collection, the brand’s creative director Alena Akhmadullina synthesized traditional highly artistic examples of Khokhloma from the archives of the 19th century and modern design. The joint collection is represented by unique items of clothing, furniture, interior and jewelry that form a unique lifestyle. The collaboration of the Khokhloma brand and the fashion house of Alena Akhmadullina is not accidental. Alena’s creative DNA has been inextricably linked with the Russian cultural code for 20 years, and Khokhloma painting has more than 360 years of history and is one of the key symbols of Russian identity, remaining to this day the most recognizable Russian craft in the world.
