«Samtskvet» is a studio specializing in handcrafted tiles. Its assortment is diverse: the tiles are decorated following the traditions of Russian crafts and those from abroad, as well as in modern, authorial techniques.
These pieces gracefully adorn fireplaces, kitchen backsplashes, walls, bathrooms, and other decorative elements.
The brand’s target audience includes clients who purchase tiles for decorating their homes, as well as representatives from the restaurant and hotel industries.
The samples themselves helped in finding the visual solution. Their imprints formed the basis of the pattern and transformed into the letters of the word «gemstone.»
The singular color of the style was blue—a saturated, contrasting hue historically associated with tile painting.
An antique typeface was selected to evoke the effect of a typewriter and vintage aesthetics.
