The original project involved developing a mobile application focused on Tarot. This project reworks and expands upon that prior idea; now, «Stars secret» is an esoteric shop featuring merchandise and themed lectures.
ChatGPT was used to generate the text prompts, and DALL-E was used for the images.
Shedevrum was used for the logo.
The project description was generated using ChatGPT with the prompt: «create a description about brand ‘Stars Secret’ which is an esoteric shop inspired by bold and colourful aesthetic of a comics. The main colours of this brand are neon pink, neon green, ultramarine and bright turquoise.» I then asked it to translate the entire text into Russian. Result:
Stars Secret is a unique esoteric shop, inspired by the bright and bold aesthetic of comic books. A blend of mysticism and vibrant, neon colors creates an atmosphere of magic and energy.
The brand’s primary colors—neon pink, neon green, ultramarine, and bright turquoise—make the brand truly memorable and dynamic.
The shop features a wide assortment: tarot, crystals, ritualistic attributes, and esoteric jewelry, each detail of which helps one find inner harmony and uncover the secrets of the Universe. Stars Secret is not just a shop—it is a portal to a world of magic and self-discovery, where ancient teachings meet contemporary visual culture.
Product
Next, I uploaded the created description and some images from an old project into DALL-E and asked it to use them as a reference for further generations.
Prompt for Tarot: «using description of a shop as reference create design for three tarot cards, tarot cards for moon, star, and lovers. tarot cards are laying on the table. make them less detailed.»
The prompts for the crystals read: «create a natural, photorealistic amethyst crystal, with one crystal resting in packaging. The packaging is bright pink with a vibrant yellow moon pattern. Make the pattern more comic-style, graphic moon shapes only, without lettering.»
For the second crystal, I also uploaded the first image as a reference: «please create a photorealistic pink quartz crystal, with one crystal resting in packaging. The packaging is ultramarine with a bright turquoise star pattern. Use this as a reference.»
The first image was used as a reference for the second:
«Generate tarot bags for holding cards, featuring a star pattern. The star should be bright turquoise and the bag ultramarine. Make the pattern less detailed and in a comic style, using this image as a reference.»
Space
«Based on this shop description, generate an eclectic shop for Stars Secret. Less detail.»
However, a comic-style image was generated, which I liked the overall layout of, so I augmented the prompt with the addition, «make it more realistic.»
Next, I was puzzled that everything featured only a terrifying amount of crystals, so I continued to refine my prompt: «please make it less crystal but more tarot»
I liked the look, so a lecture room was subsequently designed adjacent to the shop. Prompt: «generate a lecture room for this escoteic shop. in realism»
Identity
Next, to create the logo, I used Yandex’s Schedevrum because it produced the most suitable logo in the required style. Prompt:
«logo with the text ‘Stars secret, ’ a yellow moon in the center on a bright pink background, minimalist style»
The logo was uploaded to MyFonts to determine the brand’s typography.
The images and logo were uploaded to Adobe Color to establish the color palette.
Posters
