Aili Plush Café

The first-year project was a digital game about a kitten. For this assignment, an old brand was taken as the foundation, and its visual style and concept were refined using neural networks into a cozy children’s café.

A network of family-friendly kids' cafes where the entire interior, toys, and menu are inspired by the game featuring the kitten, Ayli.

The main idea is to create a maximally soft, «marshmallowy» space that allows kids and parents to relax and unwind.

Here, children can play with fluffy toys, order treats, and spend quality time with their family. Upon entry, all guests—including the children—are given soft bracelets that allow them to participate in the café's interactive zones.

Logo

To maintain the visual DNA of the «Ayli» brand, the softness and fluidity of the shapes, along with the silhouette of a cat, were preserved—but enhanced with the startup’s updated corporate identity.

prior to redesign:

after redesign:

Typography

The early generated logo was uploaded to the WhatTheFont font identification service. The recognition results revealed the most suitable fonts:

• Headings and main body text: Cutepunch Regular — a bulky, rounded, friendly font associated with safety;

• Decorative lettering: Comic Neue — a handwritten font that conveys a craft, confectionery, and playful mood.

Primary Palette

The color palette was selected using the Adobe Color service, based on a logo generated earlier.

The resulting palette is pastel and delicate:

Character Redesign and Branded Tableware:

The flat, drawn kitten was transformed into a voluminous, fluffy 3D toy in the previous project. The kitten Aili has strict appearance guidelines: a light, fluffy tuft of fur on its head, huge round blue eyes, and pink cheeks. Therefore, these features were retained during the redesign.

before redesign:

after the redesign: