Bakst—Russia’s first optical brand, whose products are inspired by the creativity of Lev Bakst and the Ballets Russes.
Bakst offers unique frame designs created through a symbiosis of painting and ballet. We enable the customer to find the frame that most accurately reflects their own spirit.
Identity
logo
The logo has variations—a component of it is directly derived from L. Bakst’s drawing, dedicated to a specific ballet, depending on the brand’s collection.
Product
Glasses through which a buyer can view the world through the eyes of a renowned artist.
product
product packaging
Boutique Space
Space Visualization
Space Visualization
We developed the unique optical brand «Bakst, ” which is rooted in the cultural code of the Tversky District and the narrative associated with theaters and theatrical costumes. Our target audience includes aesthetes, art connoisseurs, and creative professionals. We are proud of this work because we successfully transformed classic cultural heritage into a contemporary, commercially viable product while preserving its artistic depth and semantic value. Furthermore, we reinterpreted the work of Lev Bakst and the theatrical aesthetics of the Tversky District, transforming them into a cohesive brand with clear positioning, a Unique Selling Proposition (USP), and a meticulously thought-out visual and conceptual framework.
Campaign
