A clinical rehabilitation center for individuals experiencing burnout, anxiety and depressive disorders, emotional exhaustion, and a sense of loss of self. Licensed medical and psychological care in a cozy, home-like atmosphere, where one can not only receive treatment but truly recover.
Rebranding
«Shore» — a brand of natural spa cosmetics created for rituals of deep rest and restoration.
The core concept is based on the shore, stones, and tranquility: natural textures, the smooth forms of boulders polished by the sea, and minimalism. These lines and textures form the basis of the brand identity. The natural aesthetic of the coastline, clean color palettes, and tactile materials are echoed in the graphics, packaging, and spatial design, creating a sense of serenity and unity with nature.
Brand Identity
Minimalist logo featuring «берег» in lowercase Cyrillic letters. Thin, flowing lines, rounded shapes, an elongated curve on «б» and an extended descender on «р».
The color palette was defined in Adobe Color. Using the What the Font service, the Grottel Light typeface was identified, which was subsequently used across the entire brand identity.
prompt: Photorealistic product mockup for Shore spa skincare: a rounded, smooth transparent glass jar filled with sand-beige cream, topped with a thick, softly rounded lid and nestled inside a cavity in a large natural stone. The stone surrounds the jar from below and along the sides, its rough texture contrasting with the glossy glass. Fine dark lettering on the front reads «SKIN RITUAL, ” „Professional skincare, ” „Cream-serum, ” and „50 ml, ” with a small „shore“ logo in thin, rounded lowercase letters beneath. The entire text block is positioned toward the lower part of the jar. Warm off-white background, soft diffused light, natural shadows, and delicate reflections. Minimalist coastal aesthetics and a sense of calm. Horizontal composition, premium product photography.
prompt: Photorealistic Shore business card mockup on stacked rough beige stones, with two smaller stones floating above. Textured sand-beige paper, vertical black «shore» logo on the right, small text at the bottom left. Preserve the reference layout and all text exactly. Deep black background, soft directional light, natural shadows, minimalist premium aesthetic. Horizontal 16:9.
prompt: Premium photorealistic Shore skincare mockup: a rounded transparent glass cream jar with a smooth oval lid on the left, and a tall sand-beige tube with a small black screw cap on the right. Preserve the reference composition, packaging design, logos, and all text exactly. Pale beige studio background, soft natural shadows, delicate glass reflections, clean minimalist styling. Horizontal 16:9.
