This is a company that produces sunglasses whose design walks the line between contemporary art and fashion. Each model is a unique accessory, and its significance is amplified by the fact that it symbolizes some natural solar phenomenon.
The foundation of the brand’s identity is derived from abstract images familiar to everyone—the patterns we see when we gaze at the sun for an extended period. The colors most common to this phenomenon have become part of the brand’s palette, and the pattern shapes serve as motifs for the eyewear and as elements within the logo.
During this project, I designed models of sunglasses, and for each, I developed a unique case. A full-sized image was generated for every model to be used as advertising material.
The retail space is designed like an exhibition, which enhances the perception of the exclusive-design sunglasses as works of art. The store features two distinct interior styles, each corresponding to either the autumn/winter season or the spring/summer season, and these are switched at the start of September and March.
