Circus and Pshik—an educational brand for children focusing on safe fire handling.
Stills from the cartoon «The Game is Worth the Candle»
The brand transforms cartoon characters into mascots who use game narratives, cards, and educational materials to help kids learn fire safety rules. At one point, the characters themselves caused a dangerous situation due to an argument and inattention. Now, they teach children not to repeat such mistakes.
prompt
Character Redesign
Prompt 1: Redesign of an animation character. A creature with a pale grey skin tone. It has long, sharp ears and large, round eyes with black, cat-like pupils. The facial expression is a happy smirk. It wears a bright red cape fastened at the neck. The character stands holding a burning match. Next to the character is a matchbox the size of a large duffel bag. It stands horizontally, featuring a single handle on the top side, similar to a bag handle. The front side displays a simple, horizontal image of fire. The matchbox is slightly ajar, revealing matches inside. The style is 2D animation with clean line art and simple coloring. A single image of the character on a solid white background. In the top left corner is the character’s name—Чирк—in a childish, cartoon-like font.
Prompt 2: Redesign an animated character. The creature has a pale gray skin tone. Its two long, sharp ears are tilted down by a bright blue cap on its head. It has large, sharp eyes with black, round pupils. The facial expression is confident. In its right hand, it holds a large glass sprayer with a simple golden handle, containing water. The style should be 2D animation with clean lineart and simple, solid coloring. A single image of the character on a solid white background. In the top left corner is the character’s name—Pshik—in a childish, cartoon-like font, matching the style of the image of Chirk, but in different colors.
