Cheese Peace—a monocafé serving cottage cheese desserts tailored to any taste. For those who appreciate elevated treats.
This project is a startup concept inspired by the work on the «Peace Sans» typeface. The Cheese Peace brand reimagines and develops the visual language, preserving the dairy theme and its ironic, playful character.
Last year’s project: a website about the «Peace Sans» typeface
Rebranding
The rebranding was rooted in a witty, aesthetic, and ironic photographic style featuring cheese and cows. Initially, the photographs, logo, and slogan concepts were developed separately before being integrated into posters.
Create an elegant heritage logo featuring the exact Cyrillic wordmark «Чиз Пис» in flowing calligraphy: dramatic thick–thin contrast, sweeping swashes, and ornate capital letters Ч and П. Center a small heraldic crest above it: a cow’s head inside a crowned shield accented with symmetrical scrollwork. Use a flat solid #171717 on a uniform #F7F6F5 background. The design must feature crisp, vector-style edges, balanced proportions, and a generous margin.
Adobe Color Palette
Photorealistic luxury food editorial photograph, portrait 3:4. Two cow forelegs, clad in elegant white satin sleeves, present a miniature chocolate-glazed curd bar in a fine dining ceremony. Clearly visible cloven hooves; no human hands or fingers. The upper foreleg enters from the upper left, its hoof lifting a polished silver cloche by its knob. The lower foreleg rises from the bottom, balancing a wide silver serving tray on its hoof. A small white porcelain saucer holds one chocolate-coated curd bar, its cut end facing the camera to reveal dense white curd filling and a bright red berry center. Engrave the exact Cyrillic calligraphic wordmark «Чиз Пис» into the cloche. Use an attached image as a reference. Center the arrangement with a clear gap between the raised dome and the dessert. Cool pearl-gray seamless background, soft studio lighting, realistic silver reflections, delicate satin folds. Elegant fine-dining aesthetic with subtle absurdist humor. No poster typography, borders, or additional objects.
Photorealistic luxury food photograph: three chocolate-glazed curd bars arranged in a pyramid within a vintage silver dessert coupe featuring a fluted bowl, short stem, and scalloped base. A narrow stream of melted chocolate pours onto the top bar, cascading in thick, glossy folds over the others. Pearl-gray seamless background, soft studio lighting from the upper left, with the shadow extending to the right and realistic silver reflections. Slightly elevated frontal view, with the entire bowl and base visible. Portrait 3:4.
Photorealistic macro food photograph of snow-white whipped curd cream filling the entire frame. A broad spatula swirl creates a smooth central surface surrounded by soft curved ridges. Show the logo «Cheese Piece» deeply debossed into the cream, with realistic recessed edges and delicate shadows. Use an attached image as a reference. Fine curd texture, tiny air bubbles, subtle moist highlights. Soft directional daylight from the upper left, warm ivory tones, shallow depth of field. Overhead close-up, portrait 3:4, no additional text or props.
Promotional Posters
Create a minimalist, premium advertising poster, portrait 3:4, with a warm off-white background. I am attaching the image that must appear inside the poster: place it unchanged within a large, centered rectangular frame. Add oversized, dark chocolate-brown condensed serif typography: «СЛИВОЧНАЯ» across the top and «НЕЖНОСТЬ» across the bottom. Small text on the left: «БУЛЬВАР РОКОССОВСКОГО, 1»; on the right: «9:00–21:00». Employ generous margins, precise alignment, and an elegant editorial composition. Preserve the attached image and its embedded logo.
Cottage Cheese with Chocolate: Create a premium advertising poster, portrait 3:4. Use the attached photo as the full-bleed background, preserving the silver dessert bowl, curd bars, chocolate stream, and lighting. Place the attached SVG logo unchanged across the upper quarter in dark chocolate brown. Add condensed serif text «ALLOW YOURSELF THIS LUXURY» across the lower section, flanking the stem. Bottom left: «BULVAR ROKOSSOSKOVОГО, 1»; bottom right: «9:00–21:00».
Creamy Tenderness: Create a minimalist advertising poster, portrait 3:4, off-white background. Place the attached cream photo in a large centered rectangle. Integrate the attached SVG logo unchanged into the cream as realistic recessed lettering with subtle shadows. Add oversized dark chocolate-brown condensed serif headings: «CREAMY» above the photo, «TENDERNESS» below. Small text beside the upper part of the photo: left «BULVAR ROKOSSOVSKOGO, 1», right «9:00–21:00». Generous margins, precise alignment.
Create a horizontal café banner, 16:9, ivory background. Place the attached cow photograph in a large rectangle below the attached SVG logo, preserving both exactly. The photo shows a playful close-up of a cow chewing a chocolate-glazed curd bar against a cloudy blue sky. Add small dark serif text «BULVAR ROKOSSOVSKOGO, 1» to the top left and «9:00–21:00» to the top right. Ensure generous margins and maintain an elegant editorial layout with no extra elements.
Create a minimalist premium curd bar café menu, portrait 3:4, flat artwork, no mockup. Use the attached SVG logo exactly as supplied, large and centered at the top. Off-white background, dark chocolate-brown typography, generous margins. Use condensed bold serif item names and Courier Prime-style descriptions, with prices aligned right. No sans-serif fonts, photos or decorative graphics.Heading: «CURD MENU», portion «60 g».Menu: CLASSIC — 190 ₽ Vanilla · milk chocolateDARK CHOCOLATE — 210 ₽ Cocoa · dark chocolateSALTY CARAMEL — 230 ₽ Caramel · sea saltCHERRY — 230 ₽ Cherry filling · dark chocolatePISTACHIO — 250 ₽ Pistachio cream · white chocolateCOCONUT — 230 ₽ Shredded coconut · milk chocolateSeparate the footer with a thin rule. Bottom left: «BULVAR ROKOSSOVSKOGO, 1». Bottom right: «9:00–21:00». Accurate Cyrillic, consistent spacing, refined editorial layout.
Photorealistic interior photograph of «Cheese Piece, ” a boutique café specializing in chocolate-glazed curd bars. Use the attached posters as brand references and the supplied SVG logo unchanged. Milky-white plaster walls, brushed stainless-steel counter with a refrigerated curd-bar display, chocolate-brown velvet chairs with chrome frames, ivory banquette, round silver tables. Large calligraphic logo behind the counter, attached posters in thin silver frames. A silver cloche-shaped pendant lamp. Foreground table with a silver dessert coupe holding three small chocolate-glazed curd bars and an espresso cup. Tall windows, soft neutral daylight, clean whites and silver reflections, no yellow or orange cast, no blue tint. Refined, intimate atmosphere. Wide eye-level architectural photography, 28 mm lens, straight verticals, realistic materials, landscape 3:2.
Photorealistic close-up of two cow hooves wearing elegant white satin gloves, tailored to their cloven shape with two rounded sections instead of human fingers. The hooves enter diagonally from opposite corners, gently curved inward as if presenting a precious dessert. Lustrous satin, delicate seams, and realistic fabric folds. Cool, soft studio lighting, clean white background, luxury pâtisserie advertising aesthetic. No human hands, no text, no logos.
Create a premium horizontal café banner, 16:9, on an ivory background. Center a glossy chocolate-glazed curd bar inside an open silver-gray satin-lined jewelry box. Two cow hooves in white satin gloves enter from opposite corners, framing the dessert. A large, dark-brown calligraphic «CheesePiece» logo above; small serif text «BULVAR ROKOSSOVSKOGO, 1» top left and «9:00–21:00» top right. Cool studio lighting, photorealistic textures, refined editorial layout.
Packaging
Photorealistic premium packaging for chocolate-glazed curd bars: three slim rectangular ivory cardboard boxes, overlapping at elegant angles on a pearl-gray studio background. Subtly textured matte paper, delicate silver double-line borders with ornamental corners. Use the attached SVG logo exactly as supplied, preserving its lettering and proportions, centered on each box in reflective silver foil. Beneath it, small refined serif Cyrillic text: «ГЛАЗИРОВАННЫЙ СЫРОК». Generous negative space, understated luxury, realistic folded edges, soft directional lighting, gentle shadows, crisp product photography.
