SHO SHI! is an authentic, high-end wasabi with a packaging that is an immersive experience in itself.
Name SHO SHI! (少死) means ‘little death’ in Japanese, referring to the drop of wasabi, the epicenter of the plot on each packaging.
Original size 2333x1653
The packaging is multi-layered and consists of five components: - a tube - a box with a small pillow for a tube - a zine dedicated to the plot on the package - a sleeve into which the box is inserted
Original size 2333x1653
The main slogan of the brand is All you need is a drop!, so the image of a drop plays an important role in the packaging, becoming part of various destructive plots.
Original size 2333x1653
Original size 2333x1653
Original size 2333x1653
Original size 2333x1653
Original size 3500x2480
Original size 2333x1653
Original size 2333x1653
Original size 3500x2480
Original size 2333x1653
Original size 2333x1653
Original size 2333x1653
Original size 2333x1653
Original size 2333x1653
Original size 2333x1653
Original size 2333x1653
Original size 2333x1653
Original size 2333x1653
Original size 2333x1653
Original size 2333x1653
Original size 2333x1653
Each box contains a mini-zine dedicated to the story that is depicted on the package. This zine is dedicated to the plot with the comet.
Original size 2333x1653
Original size 2333x1653
Original size 2333x1653
