How it all began…
From Board Game to Survival Apparel Brand
The original concept for the «Night of the Dead» project was a competitive board game for 2–4 players set in a zombie apocalypse. The main objective for players was to be the last survivor, explore dangerous territories, scavenge for supplies, and evade encounters with the undead.
In my new concept, the game world becomes the foundation for creating DEAD SIGNAL—a brand of survival apparel and accessories inspired by post-apocalyptic aesthetics. The atmosphere of the abandoned world, signal markings, signs of wear, and the symbolism of survivors are transformed into elements of the brand identity. The brand releases functional clothing, backpacks, bags, headwear, and patches, blending utilitarian design with streetwear fashion.
Thus, the game universe extends beyond the tabletop, transforming into an independent commercial project that allows the consumer to become a part of the «Night of the Dead» world.
Brand Product Keyphrases
