Hi, this is my identity project for a network of kiosks selling dried seeds with spices.
Dried sunflower seeds are one of the favorite snacks in Russia. They seem to immerse a person in nirvana. But, unfortunately, the snack cannot be eaten in public places, because they may think that you are an old-fashioned or uncultured person.
I wanted to create a brand that could break this stereotype. Therefore, I chose the metaphor of balance as a symbol of the East and harmony, which gives a completely different view of this product in Russia.
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