ABOUT THE PLANTA ROSA BRAND
A Russian brand established in 2021. The brand was created by stylist Ibrahim Gatsiev and model Evgenia Pavlin. They drew inspiration from American culture of the 80s and 90s, which they reflected in their collections. The brand creates bold and expressive collections featuring unique prints, quality materials, and relevant silhouettes, blending comfort with urban aesthetics.
The brand is rooted in an interest in vintage items, photography, art, classic cinema, and global pop culture. The core idea is love for the past, reimagined through a contemporary lens.
Planta Rosa combines various clothing directions—from basic everyday wear to statement pieces and limited-edition collections.
TARGET AUDIENCE
The primary target audience is men and women aged 20–35. Residents of Moscow or other major cities with middle to upper-middle incomes; students, young professionals, entrepreneurs; individuals from creative industries; fashion consumers; trend-aware individuals, and active social media users. Planta Rosa customers buy clothing not only for its functionality. Research indicates that consumers perceive the brand as highly unique, high-quality, and well-served.
CONCEPT
The showroom concept is built upon reinterpreting romantic aesthetics through the lens of contemporary fashion. Vintage elements, classical arches, and theatrical drapery enter into a dialogue with the industrial architecture of the Trekhgornaya Manufactory.
Floral arrangements featuring roses serve as the brand’s visual symbol, while soft textures, powder shades, and items with history create a layered atmosphere. The showroom unites a retail space, a lounge area, and an event venue, transforming the brand introduction into a self-contained emotional experience.
SITE ANALYSIS
ZONING
CONCEPTUAL DESIGN
MUDBOARD
VISUALIZATIONS
