DO NOT. DEANON
an experimental brand of fashion objects that rethinks the face as a space of personal boundaries.
In contemporary public space, one’s face is constantly available to be read—by onlookers, cameras, and social media. The project explores the human desire to independently regulate the degree of one’s own visibility. The masks in the series cover different parts of the face without concealing the person entirely.
At the core of the collection lies the concept of a «second skin”—a layer that visually merges with the real one while simultaneously obscuring it. The collection comprises three models, each with a different degree of coverage: from the eye area to the entire face. Each object becomes a means of symbolically controlling access to one’s own appearance.
Project Innovation
Reimagining the Mask. The accessory is viewed not as an element of costume or protection, but as a tool for symbolically managing one’s own visibility.
Simulation of Second Skin. The bodily latex forms an additional layer that simultaneously evokes the natural surface of the body while obscuring it.
Translating Textile into Polymer Texture. Lace is utilized not only as a decorative material but also as a source for relief imprinted onto the latex surface. The novelty lies not in the invention of a new material or the mask concept itself, but in their conceptual and plastic integration.
Problem
ARCHETYPEBrand Personality: closed, independent, provocative, sensual, experimental.
