ENOSHI—a conceptual brand for niche perfumery, inspired by the nature of mushrooms and their unseen connections to the surrounding world.
The core concept of the project is to create a fragrance that unites natural components, delicacy, and an extraordinary olfactory experience.
The initial project focused on developing the brand concept, the perfume bottle design, and the visual communication.
Concept: ENOSHI — A New Life for the Brand
Core Concept: «Not Made, But Grown»
The foundation of this new concept is biomorphism, inspired by natural forms, the structure of mycelium, and the processes of organic growth.
The major innovation is packaging made from fungal mycelium, which is grown into the shape of the bottle rather than manufactured using traditional production methods.
Identity
The initial logo concepts for ENOSHI were generated in Ideogram to explore a typographic solution in a biomorphic style.
Design a logo for a luxury niche perfume brand named «ENOSHI.» Create a refined, biomorphic wordmark featuring elegant custom typography. The logo should evoke an organic, soft, sculptural, and premium aesthetic, drawing inspiration from mycelium networks, subtle mushroom forms, and natural growth patterns—without utilizing a literal mushroom icon. The design should be minimalist, high-end, and clean, incorporating sophisticated negative space, soft curves, and slightly experimental letterforms, aligning with contemporary beauty branding. Use a white background with the logo rendered in black only.
In the next phase, the logo was reimagined in Krea. The focus was on developing a more expressive typography, organic curves, and establishing a cohesive visual character for the brand.
Brand identity concept for a niche perfume brand called ENOSHI. A biomorphic luxury wordmark featuring soft, organic curves, inspired by mycelium networks, porous natural textures, and sculptural mushroom forms. The visual system should be minimal and premium. Showcase the logo, a muted natural color palette, and elegant typography suggestions. The editorial layout should be clean, featuring ivory, sage, cream, and graphite tones.
Attach card
The ENOSHI color palette was created in Adobe Color based on natural hues and the visual direction derived from Ideogram and Krea
Product
The images of the ENOSHI bottle and packaging were created using ChatGPT Images. With prompts, I experimented with biomorphic forms, materials, and lighting. I then refined the selected variations while maintaining a cohesive product design.
High-end ENOSHI perfume photoshoot: a beautiful woman in ivory silk holding a biomorphic glass fragrance bottle near her face. Sculptural mushroom textures, soft golden light, natural beige tones, cinematic luxury advertising, horizontal 16:9.
Kaywiz
The advertising key visuals were created in Leonardo AI. The primary objective was to maintain a unified brand visual identity while adapting it across various media: billboard, bus wrap, magazine, city light, and digital.
Photorealistic ENOSHI branded city bus driving through New York. Full-body advertising wrap featuring the original perfume bottle, biomorphic logo, mushroom gills, and mycelium textures. Russian headline: «ПАРФЮМ СОЗДАННЫЙ ПРИРОДОЙ». Ivory and sage green palette, realistic urban photography.
Photorealistic ENOSHI branded city bus driving through New York. Full-body advertising wrap featuring the original perfume bottle, biomorphic logo, mushroom gills, and mycelium textures. Russian headline «PARFUME CREATED BY NATURE». Ivory and sage green palette, realistic urban photography.
Photorealistic ENOSHI perfume advertisement on a vertical illuminated cityscape at a New York bus stop. Featuring the original biomorphic logo, a sculptural perfume bottle, ivory mushroom gills, and porous mycelium textures. Russian headline: «PERFUME CREATED BY NATURE,» tagline: «NOT MADE, BUT GROWN.» Warm daylight, premium outdoor advertising.
Luxury ENOSHI perfume magazine spread on a beige stone table. Left page: original biomorphic logo, headline «PERFUME CRAFTED BY NATURE, ” minimal typography, and mycelium texture imagery. Right page: full-page photograph of the original sculptural perfume bottle surrounded by organic mushroom forms. Warm ivory palette, premium editorial style.
