Flaff: AI Rebranding

«Flaff» is a brand of accessories and clothing for pets. The main feature of our brand is variety and the ability to create something of your own. All our products are comfortable, eco-friendly, and cause no discomfort to your pets.

Prompt: Project Concept «Flaff»: «Flaff» is a brand of accessories and apparel for pets. The main feature of our brand is variety and the ability to customize pieces. All of our products are comfortable, eco-friendly, and cause no discomfort to your pets. Target Audience: People aged 20–35 with a middle-income level. This is a more independent segment that is willing to spend on their pet’s beauty and safety. They are people who want both themselves and their pet to look beautiful, and those who are ready to experiment. Brand Character: Reliable, friendly. Brand Values: Safety, aesthetics, comfort, authenticity. Previous identity metaphor: The variety of interchangeable parts that allows users to experiment and customize the accessory as they like. Examples of past work are attached. Develop a complete rebranding—an entirely new identity.