The original «Walkie Dog» project was a development of the brand’s corporate identity for an organization that hosted events for dog owners and their dogs.
Posters from the original project
The core concept of the project was that during organized walks, dogs not only find friends, but people do too. I decided to maintain this central idea and develop it more deeply and diversely through the use of artificial intelligence.
Prompt for naming ideas: Come up with a brand description and name for a company that organizes events for dog owners and their dogs. The brand’s main mission is to create events where friends can find each other—not just the dogs, but also their owners. I submitted this prompt to several neural networks to get more options, and I settled on what Perplexity suggested: «Go Out, Pack!». It seemed visually expressive and thematically appropriate for a brand that organizes active recreation.
«Go Out, Pack!» is a community and event service for dogs and their owners. We create walks, games, festivals, canine gatherings, and city events where dogs can socialize freely and people can easily find new friends.
Our format removes the awkwardness of first meetings: a shared interest in dogs becomes a natural conversation starter. This isn’t just about «taking the dog for a walk"—it’s about forming a friendly urban pack where both people and pets are welcome.
Mission: To create events where friends find not only dogs but also their owners.
I consulted Perplexity to brainstorm development options for this project, and I used it to write an English prompt for generating a logo, which I then uploaded to Alice and ChatGPT. After some revisions, ChatGPT produced a logo I was satisfied with. The logo and the prompt are provided below.
Design a logo for «Go Out, Pack!», a community-driven brand that organizes social events for dogs and their owners.Brand description: Go Out, Pack! brings dogs and their humans together through group walks, outdoor meetups, playdates, and shared adventures. Its central mission is to help people make friends—not just their dogs. The brand should feel welcoming, playful, inclusive, and full of warmth. It is a social community, not a dog-walking or pet-sitting service.Logo concept: Create a compact, memorable emblem featuring two friendly dogs and two human companions coming together as one connected group. Give the humans and dogs equal visual importance to communicate friendship at both ends of the leash. Use overlapping silhouettes and relaxed poses to suggest connection, belonging, and shared outdoor experiences. A simple yellow sun or circular shape may bring the composition together.Reference-inspired visual style: Follow the playful, hand-painted character of the attached illustration. Use bold, flat areas of color; simplified, expressive human and dog silhouettes; organic shapes; and thick, slightly irregular outlines. Add a subtle dry-brush or screen-printed texture while keeping the overall design clean. The palette should combine deep navy blue, periwinkle blue, sunny yellow, vivid orange, and restrained muted-plum accents. Preserve the reference’s lively, imperfect charm, but simplify its dense composition into a clear logo rather than reproducing it as a full illustration.Typography: Include the exact brand name «Go Out, Pack!» in bold, friendly, highly legible custom lettering. Use softly rounded, slightly irregular letterforms that complement the illustrated emblem. Preserve the spelling, capitalization, comma, and exclamation mark exactly.Layout and practical requirements: Present one centered logo on a plain off-white background, with generous negative space and a clear relationship between the emblem and the brand name. Keep the silhouettes recognizable at small sizes. Avoid fine details, excessive texture, gradients, photorealism, 3D effects, drop shadows, and mockup presentations. Do not add any text other than «Go Out, Pack!».Overall feeling: «We came out for a walk and found our people.» I have attached an illustration from the original project to this prompt. AI tool: chatgpt Prompt: Perplexity
Then, using the same prompt, I asked it to generate a mood board in Recraft. I needed it for my subsequent work so I could include it as a reference.
I created an English prompt using DeepSeek to generate a typographic base. I then uploaded the prompt to ChatGPT: Create a typographic composition and font element set for the brand Go Out, Pack!</strong class="">— modern authorial lettering graphics with a printed poster and screen-print effect. The style is energetic, friendly, slightly irregular, and human—without corporate polish.Primary typeface (logo and headlines):</strong class="">— Bold custom handwritten typeface with large, rounded, slightly squashed letters. — The letters are irregular, «hand-drawn, ” with thick strokes and a slight tilt. — A light texture inside the letters, featuring a rough edge and grain effect, reminiscent of stencil printing. — Write the phrase Go Out, Pack!</strong class=""> in this style: the word „Go Out, ” in cobalt blue (
123D8F), and the word „Pack!“ in bright orange (</h3 class="">FF6A00).
— Surround the word „Pack!“ with yellow decorative dash-rays on the sides, as shown in the reference.
— Also write the following Russian phrases in the same style: „Гуляй, стая!“, „Собаки гуляют — люди знакомятся“, „Новые друзья!“, „Вместе веселее!“.Secondary typeface (info and navigation):</strong class="">— Clean modern grotesque sans-serif, similar to Inter.
— Display the alphabet: Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz.
— Display numerals: 0123456789.
— Show usage examples: „Расписание прогулок“, „Место сбора: Центральный парк“, „Суббота, 10:00“, „Вес: 150 г“.
— Color — dark plum-brown (4B3A52) or cobalt blue on a warm cream background (</h3 class="">FFF9EA).Palette:</strong class="">sunny yellow (FFD21F), bright orange (</h3 class="">FF6A00), cobalt blue (
123D8F), periwinkle blue (
6B8FF0), dark plum-brown (
4B3A52), warm cream background (</h3 class="">FFF9EA).Presentation:</strong class="">a typographic specimen sheet on a cream background. Top — the large logo; below — the alphabet in the primary typeface; then — a block with the grotesque and numerals; at the bottom — usage examples as small plaques. Light grain, printed poster effect, uneven edges, high detail.
FFD21F), bright orange (</h3 class="">FF6A00), cobalt blue (
123D8F), periwinkle blue (
6B8FF0), dark plum-brown (
4B3A52), warm cream background (</h3 class="">FFF9EA).Presentation:</strong class="">a typographic specimen sheet on a cream background. Top — the large logo; below — the alphabet in the primary typeface; then — a block with the grotesque and numerals; at the bottom — usage examples as small plaques. Light grain, printed poster effect, uneven edges, high detail.
Prompt for pattern generation, created by deepseek and uploaded to chatgpt: Create a set of seamless patterns and decorative graphic elements in the brand identity of Go Out, Pack! — modern authorial naive illustration, hand-drawn graphics, printed poster effect with light grain and uneven shape edges. The style is energetic, slightly irregular, and human — without corporate polish.
Palette: rich sunny yellow, bright orange, cobalt blue, soft blue-lavender, dark plum-brown, warm cream background. Large contrasting color blocks, bold orange strokes, uneven outlines.
Elements for patterns: Expressive silhouettes of dogs of different breeds and sizes (running, jumping, playing, wagging tails) Leashes, balls, bowls, collars, bones Paw prints of various sizes Tails, curls, wavy route lines Park trees, bushes, sun, grass in simple shapes Water splashes, ripples (for the SUP theme) Irregular plaques, frames, sticker shapes with non-standard geometry Small decorative elements in the spirit of hand screen printing Create: A seamless pattern with dogs and paws on a warm cream background (repeating rapport, varied element scale).
Creating the right pattern was a crucial stage; I frequently used it as a reference point afterward to maintain stylistic unity across the entire project. I also used it to design the packaging.
Products
I wrote a prompt using DeepSeek to generate packaging for sweets, and then I uploaded it to ChatGPT.
Prompt: Create packaging design for dog treats in the brand identity of Go Out, Pack! — modern authorial naive illustration, hand-drawn graphics, printed poster effect with light grain, uneven shape edges, no corporate polish.Pattern usage: use the attached seamless pattern as the main graphic base of the packaging — wrap it around the pouch body (front, sides, back), preserving the scale and rhythm of the repeat. The pattern must read as continuous, without breaks or distortion at the folds.Packaging format: vertical stand-up pouch (doy-pack) with a zip top, matte kraft or soft cardboard, slightly imperfect «printed» edges.Front composition:Top third — large handwritten word «Лакомства» with irregular expressive letterforms, placed over the pattern on a contrasting irregular-shaped plaque (warm cream or sunny yellow).Go Out, Pack! logo — in the upper corner, legible in one color.Center — a window or sticker with a simple dog silhouette (or snout) in an orange stroke, over the pattern.Bottom third — irregular-shaped plaque with info: «Натуральные лакомства для собак», weight, ingredients.Along the edges — decorative elements: paw prints, wavy route lines, tails.Palette: rich sunny yellow, bright orange, cobalt blue, soft blue-lavender, dark plum-brown, warm cream. Large contrasting blocks, bold orange strokes.Typography: large handwritten typeface for the product name, simple grotesque sans-serif for ingredients, weight, and service info. Text in Russian.Presentation: packaging shown frontally and in a slight ¾ angle on a neutral cream background, soft daylight, light shadow, printed poster effect, light grain, high detail.
I asked ChatGPT to create options for more varied packaging designs. I requested a background color in the corporate style, and to add dog-shaped keychains. I attached images of typography and a pattern image.
I used a logo that I had already created and placed it on a t-shirt using Playground. It adds nothing unnecessary and provides the cleanest possible result.
Keychains
To create the keychains, I wrote a prompt using DeepSeek, which I then used along with a picture of the generated pattern in ChatGPT: Create a mockup photograph of a set of volumetric 3D keychains in the brand identity of Go Out, Pack!. Style strictly based on the reference: authorial naive illustration translated into volume, solid contrasting colors with no gradients, thick orange and blue outlines, soft matte plastic or vinyl (soft vinyl / designer toy).
Keychain shape (strictly as requested):
— Each keychain is a single volumetric dog figure in a stylized «chibi» style (large head, compact body). — The figure has one expressive dog head with a snout, two front paws and two back paws (four paws total), and two ears on the head (pointy, floppy, or semi-erect depending on the breed). — The shape is rounded, smooth, pleasant to the touch, with no sharp corners. The figure stands or sits, conveying a sense of movement and character.
Keychain types (different breeds, unified style):
- Husky / Laika — cobalt blue (#123D8F) with a bright orange outline, pointy ears, fluffy tail.
- Corgi / French Bulldog — sunny yellow (
FFD21F) with a dark plum-brown outline (
4B3A52), big ears, short paws. - Dachshund / Spaniel — bright orange (#FF6A00) with a cobalt blue outline, long body or floppy ears.
Details: On top of each figure’s head — a neat metal ring with a keychain carabiner. On the side of the figure or on a small metal tag — an engraved mini-logo Go Out, Pack!.
Presentation: The keychains are arranged on a warm cream background (#FFF9EA) in a lively composition, with brand decorative elements nearby (blue paw prints, wavy lines, stickers). Soft studio overhead lighting, realistic shadows and highlights on the matte surface, macro photography, high detail, soft vinyl texture. Designer art toy effect, light print grain.
Spaces
Prompt for deepseek: create a prompt to describe the office space of this brand Deepseek prompt that I uploaded to ChatGPT: Create the office/studio interior of the brand Go Out, Pack! — a space for an urban dog-owner community. Modern urban interior with elements of authorial naive illustration and printed poster aesthetics, energetic, slightly irregular, and human—without corporate polish.Overall feeling: a bright, open studio where people work, gather for walks, and connect. A sense of movement, play, friendship, sun, and urban adventure. A dog-friendly space—dogs are genuinely welcome here. Palette: rich sunny yellow, bright orange, cobalt blue, soft blue-lavender, dark plum-brown, warm cream. Large contrasting color blocks, bold orange accents, uneven outlines. Walls and graphics: One wall—a large mural with expressive silhouettes of dogs and people in motion, wavy route lines, and paw prints. Another wall—a gallery of brand posters in irregular-shaped frames, handwritten lettering, and large typography. Even color spots and graphic blocks directly on the walls, printed poster effect, light grain. A cork or magnetic board featuring a walk schedule, paw-print stickers, and handwritten notes. Furniture and objects: Simple wooden tables and chairs, soft poufs and sofas in cream, yellow, and cobalt.A shelf displaying merchandise: T-shirts, leashes, bandanas, stickers, and participant cards. A corner with water bowls, dog beds, and toys. A basket with balls and leashes near the entrance, and a rack with SUP boards. Potted plants, plenty of natural light streaming in from large windows.Details: handwritten signage, paw prints on the floor, wavy route lines on the walls, bright stickers, large color plaques, and posters announcing walks. The atmosphere is lively and lived-in—not a sterile showroom. Lighting and presentation: soft daylight, warm shadows, light grain, printed poster effect, high detail, viewpoint from the entrance into the depth of the room.
It also edited the space in ChatGPT. It even created a picture of a different type of facility where training sessions could take place, and where owners with their dogs could relax and socialize on a meadow outside after the training.
More options for the practice room
Prompt for creating a dog-friendly cafe from deepseek, which I then visualized through chatgpt: Create a dog-friendly cafe interior for the brand Go Out, Pack! — a place to come with dogs for coffee and to gather before walks. A modern urban cafe with elements of authorial naive illustration and printed poster aesthetics, energetic, slightly irregular, and human — without corporate polish.Overall feeling: a warm, lively, welcoming space where people and dogs are equally comfortable. A sense of movement, play, friendship, and urban adventure. At first glance it’s clear: dogs are welcome here. Palette: rich sunny yellow, bright orange, cobalt blue, soft blue-lavender, dark plum-brown, warm cream. Large contrasting color blocks, bold orange accents, uneven outlines. Zoning and contents: Bar counter: a wooden counter with an espresso machine, a display case with dog treats and human cookies, a chalkboard menu with handwritten typography. Seating area: simple wooden tables and chairs, soft sofas and poufs in cream, yellow, and cobalt, rugs, lots of plants. Dog zone: dog beds and mats by the tables, water bowls, a leash rack, a toy basket, a «dog menu» on the wall. Walls: a large mural with expressive silhouettes of dogs and people in motion, wavy route lines, paw prints, uneven color spots; brand posters and walk announcements in irregular-shaped frames, handwritten signage. Storefront and entrance: large windows with handwritten Go Out, Pack! lettering and dog silhouettes on the glass; by the entrance — water bowls, a bench, a rack with SUP boards and umbrellas. Details: an irregular-shaped sign, paw-print stickers, garlands, shelves with merchandise (T-shirts, bandanas, mugs), a board with a walk schedule and photos of dogs. Light and presentation: soft daylight from large windows plus warm lamps above the counter, warm shadows, light grain, printed poster effect, high detail, viewpoint from the entrance into the depth of the cafe.
Advertisement
Prompt for a banner created in Deepseek and uploaded to ChatGPT: Create an urban advertising banner for the brand Go Out, Pack! — a street banner or billboard hanging in the city. A modern urban poster featuring authorial naive illustration, hand-drawn graphics, large color fields, and a light print grain. The style should be energetic, slightly irregular, and human—lacking corporate polish.Overall feeling: a bright banner that compels you to stop. It should evoke a sense of movement, play, friendship, sunshine, and urban adventure. It must be immediately clear that people with dogs gather here for walks.Palette: rich sunny yellow, bright orange, cobalt blue, soft blue-lavender, dark plum-brown, and warm cream. Use large, contrasting color blocks, bold orange strokes, and uneven outlines.Banner composition (horizontal format):Left — a large, handwritten headline «Walk, Pack!» with irregular, expressive letterforms displayed on a contrasting, irregularly shaped plaque; below this, feature the Go Out, Pack! logo and a short slogan.Center and right — expressive silhouettes of dogs of various breeds and people in motion: dogs running, jumping, playing, and pulling leashes; people walking together, laughing, and talking. Incorporate overlapping figures and slightly exaggerated poses.Background — large color blocks: a sunny-yellow sky, cobalt silhouettes of trees and park paths, wavy route lines, and paw prints along the edge.At the bottom — an irregularly shaped plaque containing the walk schedule, meeting point, and a QR code, using a simple grotesque sans-serif font for service information.Decorative elements: wavy route lines, paw prints, leashes, tails, irregular plaques and frames, and small details reminiscent of hand screen printing.City presentation: the banner hangs on a building facade or is displayed as a stretch banner between poles above the street; surround it with urban context: sidewalk, passersby with dogs, trees, soft daylight, and warm shadows. The atmosphere should be lively and lived-in. Include high detail, a printed poster effect, light grain, and uneven shape edges.
Prompt for a poster created by DeepSeek and uploaded to ChatGPT: Create a vertical advertising poster for the brand Go Out, Pack! , dedicated to a dog-walking SUP (stand-up paddleboarding) event.Overall style: Modern urban poster with a screen-print and gouache effect, light print grain, rough edges, and dense flat colors. Authorial naive illustration, no gradients or corporate gloss.Composition and landscape:Background: A vast expanse of water made of large contrasting blobs: cobalt blue (
123D8F) and soft blue-lavender (
6B8FF0). Stylized wavy lines run across the water (waves, splashes as simple drops and curls). At the top—a large sunny yellow sun (#FFD21F) and flat yellow-green shores with tree silhouettes.Characters (foreground): People (in bright orange life vests and blue shorts) standing on bright orange and yellow SUP boards. Dogs of different breeds (corgi, labrador, mixed breed) in tiny life vests are balancing on the boards with them. Dogs are drawn with thick outlines. One dog is happily jumping off the board into the water, raising graphic splashes. Decorative brand elements float in the air: blue paw prints and yellow stars.Typography: At the top of the poster—a large handwritten Go Out, Pack! logo (the word «Go Out,» in cobalt, «Pack!» in orange with yellow dash-rays). At the bottom—a large handwritten headline «Dogs on SUPs!» or «Catch the Wave, Pack!» Below it—a neat cream irregular-shaped plaque with details: date, time, meeting point, QR code.Presentation: High detail, printed poster effect, rough edges, light grain. A feeling of freshness, summer adventure, splashes, and fun. --ar 3:4
Prompt for a poster created by deepseek and uploaded to chatgpt: Create a vertical advertising poster for the brand Go Out, Pack! , dedicated to a mountain hike with dogs.Overall style: Modern poster with a screen-print and gouache effect, light grain, rough edges, and dense flat colors. Authorial naive illustration, no gradients or corporate gloss.Composition and landscape:Background: Instead of the usual city park—stylized mountains. Large geometric peaks: cobalt blue rocks with white snowy tops, drawn as flat blobs. Above the mountains—a huge sunny yellow sun. Below—yellow-green hills with fir trees (flat dark plum and blue silhouettes). Wavy route lines (trails) lead up the slope.Characters (foreground): A group of people in sportswear (in cobalt and orange jackets) and dogs of different breeds (husky, corgi, mixed breeds) climbing the mountain. Dogs are drawn with thick bright orange or blue outlines. People have backpacks; dogs have tiny backpacks or bandanas. One dog is happily jumping over a stream (water splashes—simple blue drops).Typography: At the top of the poster, right against the sky—a large handwritten Go Out, Pack! logo (the word «Go Out,» in cobalt, «Pack!» in orange with yellow dash-rays). At the bottom—a large handwritten headline «To the mountains, pack!» Below it—a neat irregular-shaped plaque with details: «Weekend hike» and a QR code.Presentation: High detail, printed poster effect, rough edges, light grain. A feeling of freshness, cool mountain air, adventure, and friendship. --ar 3:4
