Gum: id

link: https://portfolio.hse.ru/Project/307496 new portfolio:https://hsedesign.ru/project/gum-id-b530dfd8fcbc41129e8a01d6be8edcaeGum: ID — a studio that designs gum tailored to the individual. Here, you can independently choose the flavor, color, and packaging appearance to receive a product that perfectly reflects you. The name Gum: ID combines «gum"—chewing gum—and «ID"—personal identifier. Therefore, each piece of gum becomes a distinct reflection of its owner.

The brand transforms chewing gum into a collectible design object by merging experimental forms, unique flavors, and vivid visual aesthetics. Each collection has its own concept, and the brand mascot becomes a recognizable character that unites the products, packaging, and brand communication.

Products: themed chewing gum collections, limited editions, collaborations with artists and designers, Mystery Boxes, collector’s packaging, stickers, keychains, pins, toys, and other accessories featuring the brand mascot.

Prompt: Generate a minimalist logo for the gum brand GUM: ID. Show only the logo on a pure white background, without additional elements.

Use a large, bold geometric grotesque with massive black letters and a dense composition. Instead of a colon between GUM and ID, place the brand character—a bright pink bubble with an irregular round shape, a black outline, two dot eyes, a smile, and two oval highlights.

Colors: black, bright pink, and white. Style—flat vector graphic, modern typography, sharp contours without shadows, gradients, or textures. Center the logo horizontally in the frame, maintaining correct spelling and letter proportions. The result must look professional and suitable for the brand’s packaging and corporate materials.

Created with: ChatGPT (OpenAI, GPT-6), ChatGPT Images (OpenAI)

Created with: Adobe Color

Created with: MyFonts

Prompt: Generate a premium business card for the chewing gum brand GUM: ID. Show a stack of rectangular business cards against a neutral light-gray background, in a close-up, slightly angled view. Use a vibrant, saturated hot pink color, thick designer paper with a pronounced texture, and deep blind embossing of the GUM: ID logo tone-on-tone with the base. The logo should be large, featuring bold, geometric lettering and the signature bubble character instead of a colon. Emphasize the paper’s tactility, the crispness of the embossing, and soft, natural shadows. The style should be minimalist, modern, and high-end, devoid of extraneous text or decorative elements. Horizontal format, professional product photography, high detail.Created with: ChatGPT (OpenAI, GPT-6)

Prompt:Generate an accessory for the GUM: ID brand—a metal keychain with a pendant shaped like a round piece of gum. The pendant is made of a translucent, bright pink material with a soft sheen, featuring the brand’s mascot inside: a black outline, two oval elements, and a simple, smiling face. Hanging beside it is a narrow, silver metal plate with the GUM: ID logo clearly engraved. The clasp and rings are made of polished chrome metal. Minimalist, premium aesthetic, close-up, diagonal composition on a light, neutral background, soft studio lighting, realistic reflections and shadows, high detail, professional product photography. Created with: ChatGPT (OpenAI, GPT-6)

Prompt: Generate a stylish promotional photoshoot of a black oversized hoodie for the brand GUM: ID. Show the model from behind, wearing dark sunglasses, against a neutral grayish-beige background. Place a small GUM: ID logo tone-on-tone on the hood, and a large outline of the signature pink bubble with a smile, rendered in thin glossy lines, on the back. Add a small pink fabric tag with a character on the cuff. Use heavy black fabric, bright pink accents, and minimalist graphics without excessive text. Create several close-up shots: an overall view of the hoodie, the logo on the hood, the back print, and the sleeve tag. Soft directional lighting, realistic fabric texture, crisp details, and the aesthetic of a premium streetwear brand. Horizontal collage, neat composition without artifacts. Created with: ChatGPT (OpenAI, GPT-6)

Prompt: Generate a horizontal, photorealistic mockup of the GUM: ID brand digital identity on a neutral grayish-beige background. On the left, place an open laptop displaying a minimalist online store: the large black GUM: ID logo featuring a pink bubble mascot, concise typography, and photographs of custom gum in various shapes, flavors, and designer collaborations. On the right, place a smartphone showing the brand’s Instagram profile: an avatar featuring the mascot, neat and timely stories showcasing close-up product details, and a publication grid—images of various colored and shaped gum packaging, one photo of a custom hoodie, and visuals from artist collaborations. Use the brand palette: bright pink, black, and milky white. Minimal decorative elements, a clean grid, large expressive headlines, and realistic device screens. Only the laptop and phone. High clarity, soft studio lighting, premium advertising photography. Created with: ChatGPT (OpenAI, GPT-6)

Prompt: Generate a photorealistic mockup of the GUM: ID brand stationery on a neutral gray-beige background. The composition should feature three items: a milky-white sheet of branded paper with the GUM: ID logo and a concise greeting for the team, a black planner embossed with the logo and a large outline of the brand mascot—a smiling pink bubble—and a black envelope with a thin, bright pink line. Utilize bold geometric typography, matte textured materials, and precise embossing. Color palette: black, milky-white, and vibrant pink. Arrange the items at a slight angle toward each other to showcase the texture of the paper, covers, and printing. The style should be minimalist, modern, and premium, featuring soft studio lighting, realistic shadows, and high detail. No superfluous items or decorative elements. Created with: ChatGPT (OpenAI, GPT-6)

Prompt: Generate a horizontal, photorealistic mockup of three collectible badges with ribbons for the GUM: ID brand, set against a neutral gray-beige background. Each badge should feature a different artist collaboration: the first—black with a bright pink outline of the signature character; the second—milky white with contrasting graffiti artwork and pink accents; the third—black with silvery abstract graphics and glossy effects. Place the GUM: ID logo, an «x» mark, and the artist’s name in a simple font on each badge. The ribbons must correspond to the design of their respective badges: black with pink details, white with black graphics, and black with a white logo. Use the brand’s signature color palette—black, milky white, and vivid pink—while maintaining the unique style of each collaboration. Include realistic fabric texture, metallic carabiners, crisp printing, soft studio lighting, and neat shadows. The composition should be minimalist, emphasizing premium product design, with no extraneous objects. Created with: ChatGPT (OpenAI, GPT-6)

Prompt:Generate a horizontal, photorealistic mock-up of a mystery box for the brand GUM: ID, set against a neutral gray-beige background. Show a closed black box featuring a minimalist GUM: ID logo and the text «MYSTERY BOX, ” next to it, an open box displaying neatly arranged individual compartments filled with chewing gum of various shapes: stars, cubes, spheres, and branded figurines. Each piece of gum features its own color and design, combining black, vibrant pink, translucent raspberry, and milky white shades. The packaging should be matte, with embossed branding and thin pink lines. On the inside of the lid, include a short, concise phrase in a simple font. Maintain the brand’s aesthetic: modern minimalism, contrasting materials, precise geometric forms, and premium product photography. Use soft studio lighting, realistic shadows, sharp edges, and high detail. No extra objects or decorative elements. Created with: ChatGPT (OpenAI, GPT-6)