Houdini

HOUDINI—a household cleaning brand. The brand is founded on the metaphor of magic: each product works like a trick, helping you quickly and easily tackle everyday dirt.

Vibrant, circus-inspired packaging makes products stand out on the shelf and adds a burst of color to everyday life.

The circus mascots—the magician and the clown—guide us into a world of cleanliness. They remind us that taking care of a space can be easy and even a little fun.