The main objective is to develop a contemporary item or merchandise for SIBUR, related to polymers and materials.
The product must reinterpret the SIBUR image for a young audience through modern design, collectibility, and engaging visual presentation. It should be memorable, spark interest in the brand, and integrate organically into daily life, moving beyond conventional corporate swag.
Course Concept
Based on the assignment requirements, I decided to find a way to present SIBUR to a younger audience through a relevant format that captures interest and engages them in the product interaction.
This led to the idea of the blind box—a surprise box containing a random collectible figure.
.
The appeal of the format stems from the emotion of surprise: the buyer doesn’t know in advance which object they will receive, and the desire to complete the collection motivates them to return to the product. Simultaneously, Sibur’s industrial theme receives a new visual manifestation through small designer objects inspired by polymers, manufacturing, and material properties.
Please provide the Russian text you would like me to translate.
Target audience — young people aged 16–30 who are interested in contemporary design, collectible figurines, visual culture, and unique products.
Toy Specifications
Each object reinterprets Sibur’s products. It features both abstract forms and direct references to existing elements—for example, industry workers behind all processes, a worker’s uniform, a pipe, and the materials reprocessing plant.
The miniature of the enterprise unifies the other images in the collection and directly references polymer production. Its rare status makes it the main collectible object.
[No text was provided to translate.]
The packaging is built around the concept of surprise and collecting. The light blue color combined with coral-pink typography creates a modern and recognizable image aimed at a young audience.
(No Russian text was provided for translation.)
