Creating an art space featuring merchandise and posters dedicated to the brand «People Love You»
Previous project—separate events
New project—brand shop + art space
https://hsedesign.ru/project/lyudi-lyubite-plakaty-ad35441e73a241499bfc585f5b6f4887 — a previous academic project that served as the foundation for a new startup and a subsequent rebranding effort.
Task: Key visuals and merchandise objects Prompt: Create a professional product photography presentation for «LYUDI LYUBITE, ” an independent youth fashion and lifestyle brand. Showcase 5 product visuals—a graphic T-shirt, hoodie, tote bag, cap, and socks—alongside 3 merchandise objects: a heart-and-star keychain, a reusable bottle, and a ceramic mug. Use the brand’s signature color palette of hot pink, electric cobalt blue, lavender, black, white, and vivid red. Incorporate oversized black stars, hand-painted red hearts, bold graphic shapes, DIY collage textures, and playful underground youth-culture aesthetics inspired by the brand’s posters. Present each item in a clean, carefully arranged studio composition with contrasting color-block backgrounds, realistic materials, soft shadows, and editorial lighting. Maintain a cohesive, recognizable visual identity for LYUDI LYUBITE, balancing rebellious graphic design with contemporary streetwear aesthetics. No people, no unnecessary text, no extra objects, high-end art direction, photorealistic quality.
Prompt:
Photorealistic fashion product photography of four oversized streetwear T-shirts in white, cobalt blue, hot pink, and black, arranged on geometric blue display blocks against a vibrant pink backdrop. Each T-shirt features a large hand-drawn graphic: pink heart, distressed pink star, black star, or pink heart outline. Bold pop-art aesthetic, youthful contemporary brand identity, vivid colors, natural cotton texture, realistic fabric folds, dramatic studio lighting, soft shadows, minimalist composition, premium editorial merchandise photography, no text, no extra logos, landscape format.
Task: Brand space Prompt: Photorealistic contemporary concept store for a youth lifestyle brand, bold pop-art aesthetic, vivid cobalt blue, hot pink, black, white, and purple. Industrial interior with concrete floors, exposed ceiling, and warm track lighting. Oversized wall posters featuring hand-painted red hearts, black stars, and abstract shapes. Black metal clothing racks displaying graphic T-shirts and hoodies. Central blue display island with folded clothes and accessories, pink checkout counter featuring a black star, purple merchandise shelves, a pink-framed mirror, and a blue fitting-room curtain. Playful streetwear atmosphere, DIY collage-inspired graphics, realistic materials, natural shadows, professional interior photography, wide-angle view, no people, no watermarks.
Prompt: Photorealistic streetwear boutique interior in a bold palette of hot pink, cobalt blue, lavender, black, and white. Industrial ceiling, concrete floors, clothing racks, display tables, pink checkout counter, and large posters featuring abstract stars and red hearts, with no text on the posters. Trendy indie aesthetic, playful DIY graphics, soft warm lighting, wide-angle view from the opposite side of the store, no people.
FONT unbounded — for the logo, large poster headlines, packaging, and titles. It features expressive geometry and a contemporary character. manrope — primary body text font oswald — secondary font COLORS Cobalt Blue #1641FF Primary color. Used for backgrounds, posters, bags, apparel, and digital materials. Bright Pink #FF78CC Accent color. Used for the logo, headings, stickers, packaging, and details. Deep Black #171717 Contrast, for strong headlines, graphics, and text on light surfaces. Milky White #F4F0ED Base background for cards, labels, print materials, and packaging.
Task: Design a logo Prompt: Minimalist bold logo for a youth lifestyle brand «LYUDI LYUBITE». A bright hot-pink, hand-drawn star and heart symbol placed above the brand name, set in large geometric sans-serif Cyrillic typography. Solid, vibrant cobalt blue background, strong contrast, centered symmetrical composition, modern streetwear aesthetic, clean vector graphics, sharp edges, flat colors, playful rebellious energy, no gradients, no shadows, no extra elements, square format.
Prompt:
A collection of 10 bold artistic posters arranged in two neat rows on a textured concrete wall, secured with black clips. Vibrant cobalt blue, hot pink, purple, black, and white color palette. Experimental pop-art and DIY zine aesthetic, torn paper collage, grainy black-and-white photography, hand-painted red hearts, oversized black stars, pink flowers, abstract shapes, doodles, and expressive brushstrokes. Mix of minimalist layouts and chaotic compositions, contrasting typography, tactile paper textures, imperfect handmade details, youthful creative energy, contemporary graphic design exhibition, realistic lighting, soft shadows, straight-on view, high-resolution editorial photography.
Prompt:
A creative brand identity moodboard for «PEOPLE LOVE», presented as a collage of urban advertising, posters, business cards, tote bags, stickers, social media graphics, and streetwear. Bold cobalt blue, hot pink, black, and white palette. Graphic star and heart symbols, expressive hand-drawn illustrations, vibrant flowers, black-and-white romantic photography, oversized typography, and torn-paper textures. A model wearing a cobalt blue hoodie with pink graphics, pink canvas tote bags, outdoor billboards, and printed promotional materials. Raw urban aesthetic, youthful street culture, DIY collage style, realistic photography, textured concrete surfaces, natural lighting, editorial art direction, asymmetrical grid layout, cohesive branding, high detail.
Example of the old style
Tool: ChatGPT / Image Generation
The core image of the beloved people in the store was created based on the product description and examples from the old project.
Tools:
• ChatGPT
• OpenAI–Image Generation
• GPT Image 2 — official model page
• Original project people love posters at HSE Design
