MARÉ—a contemporary patisserie-gallery that unites artisanal sweets, object design, and an atmospheric space.
Source Project (LINK)
«ELEMENT» is a brand of custom nutraceuticals—a precise biohacking laboratory that creates personalized vitamin sets from natural substances, based on blood analysis, featuring proven therapeutic effects.
The project was fundamentally driven by personalization, attention to product composition, and self-care.
As part of this new assignment, the initial concept was re-envisioned and developed into an independent brand.
From ELEMENT to MARÉ
A new project direction—a patisserie-gallery inspired by the sea.
Instead of custom-selecting vitamin complexes, visitors are offered the chance to personally choose from small, artisan confections. Patrons can explore the collections, sample various flavors, and curate their own personalized assortment.
The connection to the original project is maintained through the concepts of conscious choice, individualized care, and meticulous product detail.
MARÉ Concept
MARÉ — a contemporary patisserie-gallery that combines artisanal sweets, object design, and an atmospheric space.
Marine aesthetics are revealed through organic forms, pearlescent surfaces, translucent materials, and a natural color palette.
The product is perceived not just as a dessert, but as a small collectible object that can be tasted or gifted.
Identity
The MARÉ visual system is built upon a combination of expressive serif typography, light neutral tones, and tactile graphics.
Primary colors include pearl, cream, muted sea blue, aquamarine, and soft coral.
The supplementary graphic language features free-form lines, textured strokes, and primitive maritime motifs rendered in a hand-drawn aesthetic.
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Product Collections
Four core marmalade collections, each possessing its own shape, texture, and color, yet retaining the brand’s unified visual language:
SHELLS — semi-transparent gummy shells in coral and peach hues;
NACRE — thin, curved pastilles with soft mother-of-pearl sheens;
PEARLS — smooth, spherical candies in pearl and aquamarine shades;
SEA GLASS — irregularly shaped gummy candy resembling sea glass.
