Movemeet — a service that matches groups of people with similar temperaments and physical characteristics, creating a trekking route for the group with elements of narrative and immersion, as well as obstacles along the way that the team will need to overcome.
When re-envisioning the project with the Chat GPT neural network, a concept was proposed for creating a physical retail store for outdoor gear and branded merchandise that also functions as a community hub.
Identity
Consolidate the constants of your established brand identity into a cohesive branding system.
To create the following corporate identity elements, we used the structure «based on the style you have established.» When deviating from the established style, the chat branched into a new thread from the point of error, and regeneration was performed by modifying the prompt.
Example of a faulty prompt—the neural network interpreted the task too literally
Example of a revised prompt based on previous chat messages
Promotional Posters
Based on the style you have developed, create promotional posters for the brand.
Space
Brand Merchandise
Core Brand Offerings
Based on the described style, create references for mockups of clothing and items sold by the brand.
References were provided to the neural network for showcasing clothing on models.
Tools
The Chat GPT-6 model was used to create the project. I specifically chose this tool because it allows for the generation of images within a single style and thread, enabling the creation of new branches based on its responses without the need for manual information transfer. This helps ensure the overall coherence of the project.
