DAFES AWARDS · PACKAGING DESIGN · MURAS
Conceptual packaging design for a national snack, inspired by the image of the traditional Kyrgyz yurt.
Concept
«Murat, ” which translates from Kyrgyz as „heritage, ” reflects the core idea of the project—preserving and reinterpreting cultural traditions through contemporary packaging design.Central to the concept is kurut, a traditional fermented milk product of the Kyrgyz people, whose history is linked to domestic life and nomadic culture. The yurt—the traditional dwelling where generations of Kyrgyz families prepared food, maintained customs, and passed down knowledge—served as the inspiration for the packaging design.
The project reinterprets this connection, transforming the packaging into a three-dimensional interpretation of a yurt. In this way, cultural heritage is expressed not only through graphic elements but also in the object’s very structure.
Project Objective
Packaging for kurut must be designed to emphasize its Kyrgyz origin, distinguish the product from standard packaging solutions, and convey cultural value through form, graphics, and construction. It is essential to maintain a balance between an expressive concept, usability, and technological feasibility.
