Learning Adobe Ps, Ai, & Ae within the «Advertising Lab-2» program

THEME: The anniversary of all-wheel drive systems. 45 years of Audi Quattro.

OBJECTIVE: To develop and present a material concept for this commemorative event.

FORMATS: A gift book detailing Quattro’s history, a promotional website (landing page), and an advertising poster for the City format, encouraging attendance at the exhibition.

TASKS: Develop a design concept for a gift book about Quattro’s history, using the cover and at least two spreads as examples.

Adapt the design and material of that book for the promotional website (landing page).

(Optional) Develop a 45th-anniversary logo for use across all materials.

TOPIC: Individual theme for the assignment.

GOAL: To develop and present a concept for the key visual for an advertising campaign.

FORMATS: The presentation format for the idea should be determined independently based on the theme. When developing the key visual, consideration must be given to its adaptability across any formats.

TASKS: Analyze the assigned brand and product, the company’s communication style, and its advertising aesthetic.

Develop an advertising campaign concept based on the given theme.

Develop the key visual.

GOAL: Develop and present a 360-degree advertising campaign concept for a special project.

FORMATS:

Event logo.

Print formats: Outdoor (6×3 or 15×5), A2 Poster or City format (1200×1800 mm).

Digital formats: Internet Banner 300×600px or Stories/Reels and a Landing Page with event information.

TASKS: Familiarize yourself with the theme, study the materials, the company’s Brand Book, and the company’s communication style. Research competitors or projects of a similar nature.

Develop an idea for the event and the advertising campaign based on the given theme. Describe the idea and the visual concept of the campaign in a presentation.

Select references that illustrate the concept. Develop a logo for the event.

Develop graphic elements for the corporate style.

Develop the visual identity (images) for visual communication (storyboard/sketch).

As part of the After Effects block, we studied the program’s basic tools, the principles of animating with keyframes, and the fundamentals of creating simple visual effects.