«Transit Zone» is an architectural project for an airport focused on the concept of transitional space. The airport becomes a brief stop between two points on a route—a place where a person temporarily finds themselves among strangers, light, sound, and constant movement.
In this new project, this idea extends into product design.
OBLACHNO is a brand of travel accessories that translates the feeling of personal space from airport architecture into small items that accompany people on their journeys.
New Project Concept
The airport—a space where a person has virtually no control over their surroundings. Flight times, noise, lighting, crowd movement, and the necessity of waiting are determined externally.
The architectural project «Time Zone» explored this state through the organization of public space. OBLACHNO continues this idea on the scale of personal belongings.
This is a travel accessory brand designed to help create a small zone of comfort even in places where solitude is impossible.
The collection consists of five items: sleep masks, a blanket, a travel pillow, earplugs in a case, and an organizer.
The smooth, streamlined forms of the accessories allude to the plastic used in the original architectural project. Thus, the space of the airport is transformed into objects that can be carried with you.
PROMPT ChatGPT Create a photorealistic product image for OBLACHNO, a premium travel accessories brand.
Show an open suitcase containing a satin sleep mask, a soft travel blanket, a compact organizer, and an earplug case. Integrate the minimalist cloud-inspired logo and the brand name «OBLACHNO» onto each product.
Use soft beige, cream, and gray colors, elegant materials, warm lighting, and cultivate a cozy atmosphere. The products must appear stylish, high-end, and photorealistic.
The image should evoke feelings of comfort, tranquility, and the sense of possessing a personal sanctuary while traveling. High-end editorial photography, realistic textures, beautiful composition.
From Architecture to Product Design
The core of the «OBLACHNO» brand’s form creation was drawn from the architectural design of the «Temporary Zone» airport project. The smooth lines, continuous curves, and streamlined volumes of the building were reinterpreted in the design of road accessories.These architectural forms have been transformed into soft, ergonomic objects that adapt to the body, creating a sense of protection and comfort.
Logo
The «OBLACHNO» logo is designed based on smooth, wave-like lines characteristic of airport architecture.
The graphic mark merges two images: the aerial contours of clouds and the organic curves of architectural space. Thin, intersecting lines evoke a sense of lightness, continuous motion, and serenity.
The name is rendered in a concise typeface with increased kerning, emphasizing the brand’s airy and minimalist character.
PROMPT ChatGPT Create a minimalist, premium logo for a travel accessories brand called «OBLACHNO».
Design an elegant, abstract cloud symbol using thin, smooth, flowing lines inspired by organic airport architecture. The logo should feel light, airy, modern, and sophisticated.
Place the brand name «OBLACHNO» below the symbol in clean, elegant Cyrillic typography with slightly increased letter spacing.
Use a monochrome color palette and a neutral light-gray background. Keep the design simple, refined, and suitable for printing on sleep masks, travel pillows, cosmetic pouches, and other small accessories.
Flat graphic design, clean lines, no gradients, no 3D effects, no unnecessary details.
Visual Identity
The visual identity for «OBLACHNO» continues the concept of softness, lightness, and personal space. A restrained color palette, concise typography, and fluid graphics form a cohesive brand image.
Product Visuals
PROMPT ChatGPT. Create a photorealistic luxury product image of a premium champagne-colored satin sleep mask for the travel accessories brand «OBLACHNO». The mask has a soft ergonomic shape, delicate stitching, and a subtle minimalist cloud-inspired logo. Place it on a light warm-gray studio background with soft natural lighting and elegant shadows. Focus on realistic silk texture, refined details, and a clean high-end editorial aesthetic.
PROMPT ChatGPT. Create a photorealistic luxury product image for «OBLACHNO, ” a premium travel accessories brand.Show a soft, light-gray U-shaped travel neck pillow resting on a black leather armchair in an elegant airport lounge. Add a subtle, minimalist cloud-inspired logo and the brand name „OBLACHNO“ on the pillow.Place a glass of champagne on a marble table beside the chair. In the background, show large airport windows, airplanes, and a blurred traveler with a suitcase.Use warm, golden sunset lighting, realistic soft fabric textures, and a sophisticated, cinematic atmosphere. High-end editorial product photography, elegant composition, shallow depth of field, premium lifestyle aesthetic.
Physical Space / Brand Space
The «CLOUD» physical space is an intimate showroom located at the airport. The pliable forms of the furniture and architectural elements reference the original design, while the neutral palette and tactile materials create a sense of seclusion. The space combines a display of travel accessories with a small lounge area, allowing the visitor to experience the brand’s philosophy even before making a purchase.
PROMPT ChatGPT. Create a photorealistic interior design visualization of a premium travel accessories boutique called «OBLACHNO, ” located inside a modern airport.Design a calm, elegant space featuring flowing architectural curves, rounded display stands, warm beige walls, soft lighting, and champagne-colored accents.Display luxury travel pillows, sleep masks, organizers, and other accessories on minimalist shelving. Add a delicate, cloud-inspired logo to the storefront.Utilize large airport windows, natural sunset lighting, realistic materials, and a sophisticated contemporary aesthetic. High-end architectural photography, beautiful composition, ultra-realistic detail.
Advertising Campaign
