OMUT — A Trace That Grows
OMUT is a brand that revives ancient exit recipes, linking the traditions of different parts of Russia with modern beauty science.
What people used to leave in nature as a trail — «There was…» — we turned into a trail that gives us a new life. It’s not «It was Wasa,» it’s «It’s the flower that grew here thanks to you.»
An external packaging made of processed plastic is a reflection of modern reality, where tons of plastic become waste every year.
Unlike faceless garbage, our packaging contains hidden potential — seeds of field flowers melted into material. Just put the package in the ground and it’ll grow.
Our product is based on deep respect for Russia’s natural heritage. We’ve made cans out of Karel marble, clay and limestone, and we’ve added them to the stuffed potion, birch and bamboo.
The materials not only transmit the tactile heat of nature, but also become your permanent satellites.
