Was
A contemporary lifestyle brand that merges modern aesthetics with the heritage of the Caucasus.
The project’s ecosystem includes expeditions to high-altitude regions, collecting herbs for tea, and conducting tea rituals during hikes.
OTLU—a modern biohacking project that transforms traditional teas into contemporary health and productivity products.
minimalist typographic logo, only the word «OTLU» in bold custom geometric sans-serif typeface, tight kerning, the letter «O» features a subtle stencil cut, colored in deep slate blue (535F92) with a tiny minimal crimson red (A61D0B) period dot at the end «OTLU.», flat vector graphic on solid off-white background, contemporary apothecary and biohacking aesthetic --no symbols, illustrations, 3d, realistic shading
Font from WhatTheFont:
Montserrat Bold Inter Regular
Colors from Adobe
Mechanics
The images were created using the Magnific AI network aggregator. More specifically, I defined styles (references I found on Pinterest or Are.na), which allowed me to achieve a good result almost on the first try. I used the Nana Banana 2.1 and Pro models. I also enabled the «AI Prompt» toggle so the aggregator could refine the prompts.
Concept and Identity
The name OTLU derives from the Turkic root meaning «herb, ” and it directly reflects the essence of the startup that creates modern functional beverages and adaptogens based on wild, high-altitude herbs from the Caucasus.
Commercial product photography of a single matte brushed metallic beverage can, positioned at a dynamic angle resting on a piece of dark, jagged mountain slate rock. The scene is illuminated by a dramatic, harsh cinematic rim light flare originating from the top left, creating a brilliant specular highlight on the can’s top edge. The entire surface of the can is covered in realistic, cold condensation water droplets and morning dew. The typography «O T L U» is displayed vertically down the can body in a bold, clean geometric sans-serif stencil font, debossed into the metal. The background is a moody, deep teal-blue gradient with heavy, gritty 35 mm film grain and subtle horizontal cloud-like atmospheric texture. The color palette is cold and industrial with blue-grey and steel tones, echoing a high-altitude expedition aesthetic. Extreme sharp focus, hyper-realistic textures, deep shadows, 8k resolution, Octane Render, cinematic key visual like on ref.
The entire image didn’t work out on the first try, so I had to generate a version without glasses and then add them in separately.
A high-angle, close-up product shot featuring a metallic silver beverage can with «OTLU» printed vertically in bold black letters. The can is covered in condensation droplets and is positioned next to a pair of modern, white-framed ski goggles. The goggles also have water droplets on the lens and are partially resting against the can. The scene is set against a dark, textured background with dramatic, warm-toned directional lighting that creates soft highlights and deep shadows, emphasizing the metallic texture and the moisture on the surfaces. The overall aesthetic is clean, professional, and sporty.
Thanks to the aggregator, prompts could be kept brief; it improved them automatically, and sometimes the resulting image was even better than expected (next screen).
A first-person perspective shot showing three hands clinking silver aluminum cans in a toast. The cans are covered in condensation and feature the bold black text «OTLU» oriented vertically. The background is a scenic, wide-angle landscape showcasing a vast valley, a calm lake, and majestic snow-capped mountains beneath a dramatic, cloudy sky. The lighting is natural and bright, with a subtle lens flare catching the top of the cans, emphasizing a sense of adventure and outdoor celebration.
The aggregator added a cool blur that wasn’t planned, but it really added dynamism to the frame.
A high-angle, cinematic product shot of a metallic silver beverage can floating diagonally against a soft, gradient blue background. The can is covered in realistic condensation droplets, reflecting light with a subtle lens flare at the top rim. The word «OTLU» is printed in bold, black, sans-serif typography vertically along the center of the can. The lighting is soft and atmospheric, creating a clean, premium, and minimalist commercial aesthetic with a slight film grain texture.
A high-angle, cinematic shot of a metallic silver beverage can floating in outer space, positioned directly above Earth. The can features the word «OTLU» printed vertically in bold, black sans-serif letters. The surface of the can is reflective, showing subtle condensation droplets and bright lens flares from a light source. The background is the deep black of space filled with faint stars, with the curved, glowing blue atmosphere and surface of Earth visible at the bottom of the frame, creating a sense of scale and cosmic perspective. The lighting is dramatic and high-contrast, emphasizing the metallic texture of the product.
