Eco-conscious eyewear manufactures products (glasses and accessories) from environmentally friendly materials, primarily tea bags and tea itself.
Target Audience: adults aged 20 and over with above-average disposable income, interested in ecology, eye health, and style.
Process
The OU visual system was developed iteratively using ChatGPT: from searching for material imagery and initial key visuals to establishing a unified system of carriers.
Concept Key brand principles were defined: tea as a material, contemporary outdoor aesthetics, and the combination of natural textures and metal.
Iterations Visuals were generated, the results were analyzed, and the prompts were refined: adjustments were made to the material of the frames, lighting, composition, angles, and logo usage.
System Recurring elements were established—transparent biomaterial with fragments of tea and cellulose, brushed metal, stone, warm natural light, and OU Yellow.
Scaling The established visual language was applied to product photography, key visuals, OOH, digital media, pop-ups, merchandise, and guidelines.
Tool: ChatGPT / OpenAI
In a past project, a brand concept for optics and a visual product identity were presented—glasses paired with a teabag. The product itself—a line of OU frames made from tea-based/recycled material—was developed using AI.
Prompt Create a vertical, premium product photograph of OU optical eyeglasses with clear prescription lenses.Use a softly rounded, contemporary frame made from translucent tea-based bio-resin. Inside the material, embed sparse, irregular fragments of dried tea leaves and pale cellulose fibers. Keep the inclusions organic and visibly suspended within the transparent frame.Place the glasses on the same brushed perforated metal display used throughout the OU campaign. Warm, natural sunlight creates patterned shadows and subtle refractions through the clear lenses and transparent frame.Add a small, refined OU logo to the temple. No other objects. Maintain visual continuity with the sunglasses campaign while clearly presenting a different eyewear category.
Task: Provide the clearest, almost catalog-like view of the model’s form while retaining the signature OU atmosphere.Prompt Create a precise front-facing product photograph of OU sunglasses centered on a brushed perforated metal surface.Use a slim oval frame made from translucent bio-resin with naturally embedded tea-leaf fragments and pale cellulose fibers. Dark muted olive lenses. Both sides of the frame must be geometrically consistent and manufacturable.Warm sunlight enters from one side and interacts with the perforated metal, creating patterned shadows around the product without obscuring its silhouette.Minimal, symmetrical, high-end eyewear photography. Prioritize accurate product geometry and material legibility.Task: generate a standalone vertical product shot for a feed or case study.Prompt Create a vertical premium product photograph of one pair of OU sunglasses.Place the glasses diagonally on a brushed silver metal platform with a fine perforated cross pattern. Use warm sunlight passing through a matching perforated panel in the background, producing graphic but delicate shadows.The frame is made from translucent bio-resin containing irregular real tea-leaf fragments and pale cellulose fibers. Use narrow dark olive lenses and a subtle yellow-green OU logo on the temple.Keep the product geometry perfectly believable and symmetrical. The material should be the visual focus. Minimal composition, no props, contemporary fashion product photography.
Keywords
Task: visually explain the material’s origin without using infographics.Prompt Create a conceptual hero image for OU that visualizes the transformation of tea waste into eyewear material.A finished pair of OU sunglasses appears suspended in space while translucent ribbons and fragments of bio-material flow around it. Within the transparent material, show real dried tea-leaf fragments and pale cellulose fibers. On one side, subtly reveal loose tea leaves and fragments of tea-filter paper as the raw source material.The transformation should feel poetic and physically believable, not magical or explosive. The finished eyewear remains perfectly intact, sharp, and visually dominant.Use the established OU environment of brushed metal, warm mineral neutrals, and controlled golden natural light. High-end fashion campaign meets material innovation editorial.Avoid excessive flying leaves, fantasy effects, visual clutter, or literal recycling imagery.
Task: to show glasses on a person and transform the product from a design object into a fashion item.Prompt Create an extreme close-up fashion beauty portrait for OU eyewear.Show a young woman wearing OU sunglasses made from translucent tea-based bio-resin with fine, irregular dark tea particles and pale plant fibers embedded inside the frame. The dark olive lenses reflect lush green foliage realistically.Focus on the glasses, skin texture, natural light, and reflections. Keep makeup minimal, the skin realistic, and the hair naturally moving across the face. The eyewear must fit the face correctly and maintain believable frame geometry.Warm natural outdoor light, shallow depth of field, premium contemporary eyewear campaign—intimate and tactile rather than glamorous or overly polished.
Task: Connect the natural origin of the material to the product’s feeling, rather than simply displaying the raw material.
Prompt Create a poetic yet realistic editorial product photograph of OU sunglasses resting in warm sunlight.
The translucent, tea-based frame contains subtle, irregular organic inclusions. Dark olive lenses reflect nearby living foliage, while real leaves outside the frame cast complex, natural shadows through the lenses onto the brushed metal surface.
Use the interplay of transparency, reflection, and shadow as the central visual concept. The frame itself must remain sharply rendered and physically believable.
Warm, late-afternoon sunlight; a restrained color palette; a quiet, premium fashion aesthetic—no decorative props and no exaggerated botanical fantasy.
Task: To transition the product from a studio/academic environment into a natural usage scenario and connect the brand with outdoor culture without the feel of a sports catalog.
Prompt Create a premium outdoor editorial photograph for OU eyewear.
Show a pair of OU sunglasses casually attached to a technical hiking backpack using a metal carabiner. The backpack is constructed from a light beige ripstop fabric, featuring a clearly visible technical textile structure.
The sunglasses have a translucent bio-resin frame containing small, irregular fragments of real dried tea leaves and pale cellulose fibers. The inclusions must be embedded naturally within the material and remain subtle. Use dark olive lenses with realistic reflections of the surrounding landscape.
The environment should evoke hiking and nature without becoming a conventional outdoor gear advertisement. Utilize warm natural sunlight, a softly out-of-focus rocky landscape in the background, a tactile close-up composition, and shallow depth of field.
The image should blend fashion editorial aesthetics with functional outdoor culture: quiet, modern, premium, tactile, and believable. The palette should consist of beige, muted olive, translucent tea material, and brushed metal details.
Prompt Create a cinematic lifestyle still life for the sustainable eyewear brand OU, photographed outdoors in tall natural grass during the soft late-afternoon sunlight. The scene should feel like a quiet tea break during a stylish hike, rather than a traditional picnic.Place one pair of premium OU sunglasses naturally on a weathered wooden board. The frame is made from translucent warm bio-resin, embedded with irregular fragments of real dried tea leaves and subtle, pale cellulose fibers from recycled tea-filter paper. Use muted olive-tinted lenses and realistic, premium eyewear construction.Around the glasses, arrange three simple, handcrafted camping mugs containing pale green tea, featuring minimal tea bags and strings, plus one understated kraft paper package of loose green tea. Add a dark woven textile casually entering the foreground. Everything should look genuinely used and naturally arranged, not staged like a commercial product flat lay.Surround the objects with tall grass and subtle meadow vegetation. Use earthy olive, cream, tea brown, and charcoal tones, punctuated by cinematic natural shadows. The relationship between the tea, the landscape, and the eyewear material should be immediately apparent without explanatory graphics. The mood should be quiet, tactile, and premium outdoor editorial photography. Avoid rustic cottage aesthetics, excessive props, flowers, bright colors, or obvious eco-advertising clichés.
Merchandise
Task: Demonstrate how the material and identity function on small physical carriers.
Prompt Design and photograph a premium sustainable packaging system for OU eyewear.
Show an open hard glasses case with an organic off-white recycled composite shell containing subtle dark tea-waste particles. Inside, place OU sunglasses made from translucent tea-based bio-resin with dark olive lenses.
Add a kraft paper outer box and a small printed card using close-up botanical material imagery. Apply restrained OU branding in muted yellow-green.
The packaging should feel refined, tactile, and materially coherent with the eyewear rather than obviously «recycled.» Use brushed stainless steel as the surface and warm natural sunlight with soft plant shadows.
Premium contemporary packaging photography, minimal composition, sophisticated sustainable material design, realistic manufacturing.
Task: Expand the OU identity beyond branded merchandise and showcase it on functional items.
Prompt Create a premium merchandise still life for OU. Show two functional, outdoor-inspired brand objects: a tactile, natural-fabric tote bag and a reusable bottle.
Use a warm, undyed beige textile with visible natural fibers for the bag and a matte, mineral-textured light beige surface for the bottle. Apply the OU logo in the brand’s soft yellow-green accent. Branding should feel understated and carefully positioned according to the form of each object.
Place the objects on a brushed stainless-steel surface against a metal architectural background. Add only a small amount of recycled composite material as a secondary accent.
Use warm, directional natural light with long, soft shadows. Maintain the established OU visual language: contemporary, fashion-led, tactile, outdoors-adjacent, sustainable without visual eco clichés.
OU Pop-up Space
Prompt Create a vertical, premium editorial product photograph of OU optical eyeglasses, shown from a three-quarter front angle with the temples open.Design a softly rounded, contemporary optical frame made from translucent, tea-based bio-resin, fitted with clear prescription lenses. Inside the transparent material, visibly embed sparse, irregular fragments of real dried tea leaves alongside fine, pale cellulose fibers from recycled tea-filter paper. The inclusions should appear naturally suspended within the material, not merely printed on the surface.Place the glasses alone on a brushed silver metal stand featuring delicate perforated cross-shaped patterns. Extend the perforated metal vertically into the background to establish subtle architectural depth.Illuminate the scene with warm, natural late-afternoon sunlight filtering through the perforations, casting soft geometric shadows, tiny points of light, and delicate refractions across the transparent bio-resin and clear lenses. Maintain a restrained overall palette: brushed silver, warm cream, translucent tea tones, and subtle brown-green tea fragments.Add a small, refined OU logo to the outer temple in a warm, pale-yellow brand accent. Keep the branding subtle and integrated into the product.Premium contemporary eyewear campaign, tactile material photography, realistic product construction, sophisticated sustainable design, minimal composition, photorealistic details, shallow depth of field. No additional objects, no text overlays, no plants, no excessive props.
Task: To demonstrate that OU is no longer a singular conceptual object but a full product line.
Prompt Design a premium retail eyewear display for the OU collection.
Show several clearly different eyewear models: rounded sunglasses, angular sunglasses, transparent optical frames, and a thin metal-accented optical model. Avoid duplicating the same frame. Mix dark and clear lenses.
All bio-based frames should share the OU material language: translucent resin containing irregular real tea-leaf fragments and pale cellulose fibers, while varying subtly in shape and density.
Display the collection on layered brushed stainless-steel surfaces and restrained porous mineral plinths. Integrate living greenery into the architecture, not as decorative foreground leaves.
The OU logo should appear physically recessed or embedded into a mineral wall rather than printed on top. Warm natural sunlight, premium gallery-like retail environment, sophisticated contemporary fashion aesthetic.
Promotional Materials
Task: The final emotional brand image, which can already be used as an advertising poster.Prompt Create a vertical fashion campaign key visual for OU eyewear.Show a young woman wearing OU tea-material sunglasses in a warm architectural environment combining brushed metal and a limited amount of porous mineral material. She wears an oversized, tactile, natural-fabric garment in warm off-white, creating a soft contrast with the industrial setting.Use late-afternoon natural sunlight, realistic skin, slightly windswept hair, and a calm, confident expression. The eyewear must remain clearly readable and retain its translucent material with embedded tea fragments.Compose the image with generous negative space for typography. Integrate the yellow-green OU logo and restrained campaign messaging: «A new perspective on everyday, ” „Natural / Modern / Conscious, ” and „Eyewear made from tea waste and plant-based materials.“Contemporary fashion editorial—premium and understated. Sustainability should be communicated through material and art direction rather than conventional eco imagery.
Prompt for the Urban Environment Create a realistic, premium outdoor advertising application for OU eyewear set in a contemporary European city.
Depict a brushed stainless-steel bus shelter bathed in the warm light of the late afternoon. Integrate a large, vertical OU campaign poster into the shelter’s architecture.
The poster should feature a fashion portrait of a woman wearing translucent, tea-material OU sunglasses, styled in tactile, natural beige clothing. Incorporate the OU yellow-green logo and restrained typography, using the phrases: «A new perspective on everyday, ” „Natural / Modern / Conscious, ” and a concise tagline about eyewear crafted from tea waste and plant-based materials.
The advertising must evoke the feel of a genuine, high-end fashion campaign situated in the city—not a generic sustainability poster. Ensure the metal architecture of the shelter aligns with the brand’s visual language. Include realistic street context, trees, pedestrians, and traffic, ensuring they complement rather than distract from the campaign.
