About the Project
OVER (from the English «over,» meaning «above» or as part of the word «overlook»)—an image processing studio. Within the studio, images undergo several stages of transformation before finding their purpose. The subject of the research is a candle. The creation of graphics using the candle and its subsequent modification led me to the concept of this studio.
Link to the original project: https://portfolio.hse.ru/Project/272916
As part of the course «Applied Use of Generative Neural Networks in Creative Industries and Prompt Design,» the project is expanding, incorporating new products and merchandise elements while maintaining its core identity.
Original Project
AI Rebranding
At its core is OVER, an image manipulation workshop where found footage and graphics undergo several stages of transformation. Early in the research, the subject was a candle.We maintain large typography, black-and-white photo collages, and the serial nature of posters. The image-recycling method is transferred to candles, casings, and household objects.
Key phrases
TransitionCatching the City Between FramesIvory vellum and a paper edge from textured paper. A black-and-white urban fragment gains new context, and a terracotta accent functions as a map marker.
LayerOne Image—Multiple InterpretationsA translucent casing, graphite glass, and found texture. Visual layers can be viewed as sequential states of a single image.
RouteThe urban line becomes a formThe red sculptural candle is gathered around the motif of the route. The line on the surface references transit maps and hand-drawn sketches on the source materials.
Dot
A pause within visual noise
Matte ceramic, a calming slate-blue-gray, and naive patterning create a quieter stance for the collection. The material and the hand-drawn quality are especially prominent here.
Archive
Each candle is a page in a series.
The candle is integrated into the book’s spread: the object, the printed surface, and the packaging all become a single frame. This makes it easy to expand the collection with new releases.
Merchandise
Space
Archive, workshop, display.
ZONES 01 Image Archive 02 Samples and Printing Station 03 Collection Shelving 04 Pickup Point
Promotional Materials
Poster / 20–28 inches
story / 9:16
