Ozmifaon

According to legend, Aphrodite gave the ferryman Phaon an aromatic ointment because he ferried her across the river to another bank without charge when she appeared as an old woman. After applying the perfume, Phaon once again became young and beautiful. The shop is named after the myth: «ozmi» comes from ancient Greek for scent, and Phaon is the hero’s name. Every perfume here is a gift from Aphrodite. In this rebranding, Greek culture melts and flows into the bottle: a strict meander loses its angles and transforms into droplets, and a hand, in the style of vase painting, grazes the pattern, causing the form to ripple. Four fragrances are presented in the twilight of medium-format film. All images were created using AI.