SMS FRCG — Is that it?
SMS RSCS — Russian official ring race competitions sponsored by the Russian Automobile Federation (RAF) with support from the SMP Racing programme
CONCEPT
The visual culture of sport has moved from placing logos in shape and arenas to digital formats such as AR commercials and NFTs. Today, sponsors are not static elements, but a dynamic part of the media environment that can adapt to different audiences and channels of communication
HYPOTEZA
The sponsors in the sports industry not only finance teams, but also ask for the visual codes of the era. Today, their role has shifted to digital space, from shape logos to immersive formats that create a hybrid visual sport culture.
RESTRUCTURING OF VI
Introduction of the Analog Age (1970-2000) 1. Football: first sponsors on T-shirts 2. Formula 1: religious Livers 3. Basketball: lack of sponsors in the form of nba Transition Age (2000-2005) 1. Football: Overcrowding of advertising 2. Formula 1: title sponsors of teams, media banners on tracks, first digital integration 3. Basketball: appearance of fashion-columbies (Nike, Adidas), NBA as lifeline-brand of the Digital Age (2015-2025) 1. Conversion of sponsorship into digital medium 2. Football: virtual banners (changed depending on the region ' s transmission), NFT-time 3. Formula 1: AR-reclam on tracks (brends that are not available in reality but are visible in broadcasting), digital overlay 4. Basketball: NBA and virtual beards on the sites, NFT-times on the geographical advertising of the urban practices of the Russian environment. Role of public corporations (Gazprom, RCD, Rosneft) as key sponsors Conclusion
SHORTS OF WITNESS
