PLASM!

Catch The Light is a game level design project set in an abandoned laboratory where experiments were conducted on unusual organisms. After a failed experiment in an incubator, mutated frogs escape, and their spores spread throughout the facility, altering the environment and objects.

PLASM!—a brand of experimental cosmetic makeup at the intersection of biopunk, underground culture, and acid pop art. Inspired by scientific experiments, mutations, and artificial life, the brand transforms makeup into a way of self-expression without rules or boundaries. Neon colors, aggressive typography, metallic textures, and chaotic forms create an aesthetic where beauty becomes daring, unpredictable, and slightly dangerous. PLASM! is about breaking free from the ordinary and having the audacity to be unnatural.

I chose ChatGPT as my primary assistant in brand development. Initially, I sent it a presentation of my previous project so it could understand the context and help define the direction for future development. As a result, we decided to create a brand for decorative cosmetics.

Then, I asked ChatGPT to suggest 20 name options. I selected the five most promising ones from that list and finally chose the definitive option—PLASM!.

GLOP MUTERA SPOREPOP GLOW RIOT BL! NK ODDLY PIGMENT PANIC LUMORA GUNK! FREAK GLOW CHROMUT JUICY LAB NEON ORGANIC GLOOMPOP ZAP! BEAUTYPLASM! MORPHÉ KOSMUT JUICY MUTANT AFTERFLASH

To define the visual mood and character of the brand, I first decided to establish its formal identity, and then build a mood board based on that foundation, reflecting PLASM! 's key colors, shapes, textures, and overall atmosphere.

The Craiyon neural network was used to generate these images.Prompt: Create an abstract visual concept for the cosmetics brand PLASM!. Convey a sense of neon experimentation, artificial life, bursts of energy, and unknown mutations. Use acid pink, bright green, electric blue, and deep black. Include chaotic organic shapes, blurred patches of light, strange textures, clashing colors, and a sense of movement. The style should be primitive, experimental pop art—slightly chaotic, bold, and futuristic. Do not use real objects, cosmetics, logos, existing brands, photographs, or ready-made design references. Create an original composition using only color, light, shape, and texture that conveys the mood of an unknown scientific experiment.

This image was created using the ChatGPT neural network.

Prompt: Create an abstract moodboard for PLASM! , an experimental cosmetics brand. Show the feeling of a neon experiment, artificial life, energy, and mutation. Use hot pink, acid green, electric blue, and black, with chaotic organic shapes, blurred lights, unusual textures, and a bold experimental pop-art style. No real products, logos, photos, or existing brand references.

To select the color palette, I took the created mood board and uploaded it to Adobe Express to determine the brand’s primary colors. Then, I sent the resulting palette to ChatGPT and asked it to format it in the PLASM! style, preserving the chosen hues and the overall project aesthetic. As a result, I obtained a final color palette with HEX codes, which became part of the brand’s identity.

This image was created using the ChatGPT neural network.

This image was created using the Recraft neural network.Prompt: Design a bold logo for PLASM! , an experimental cosmetics brand inspired by punk graphics, rave posters, and biopunk. Use oversized, elongated letters with sharp edges, distorted shapes, and liquid drips. Make the lettering rebellious, slightly chaotic, and still readable. Use a black background with magenta, neon pink, electric blue, acid green, and orange. Add a rough print texture and irregular outlines. Keep the design flat and graphic, with strong contrast. Avoid cute, rounded, corporate, or generic beauty styles.

This image was generated using the ChatGPT neural network.

Prompt: Create a complete product lineup for PLASM! , including eyeshadow palettes, colored mascaras, highlighters, body sprays, eyeliners, pencils, lipsticks, and blush. Use black packaging with sharp multicolored PLASM! graphics, dripping pigment motifs, and occasional chrome or iridescent details. Make each product type distinct but clearly part of the same collection. Arrange the products at different heights on black display blocks, with dramatic studio lighting, deep shadows, and controlled neon reflections. Dark background, realistic materials, detailed 3D product render, experimental punk-pop-art style.

This image was generated using the Qwen neural network.

Prompt: Create a PLASM! campaign visual featuring an open black eyeshadow palette with 12 vivid shades, including neon pink, magenta, electric blue, acid green, orange, purple, and silver. Place the palette on a tilted transparent acrylic platform above glossy pink and acid-green liquid. Add translucent geometric panels, colored reflections, and a few floating pigment particles, as if the colors have escaped from an experiment. Use an angled editorial camera and dramatic lighting. Keep the palette sharp, readable, and dominant. Futuristic pop-art style, realistic cosmetic materials.