«Vine Hooves» is a bar where the world of horses meets the culture of winemaking. The primary concept of the venue is to create an atmosphere that allows guests to relax after a demanding race and enjoy high-quality beverages. The warm color palette is inspired by nature, fields, vineyards, and the traditions of winemaking.
Айдентика из прошлого проекта
In the previous project, «Wine Hooves, ” the main focus was on the concept of the bar and its connection to equestrian culture, while the themes of winemaking and wine product design were secondary. With the new project, I decided to reimagine the identity—transforming the bar into a winery and making collectible wine bottles the central design object. This allowed for a deeper exploration of winemaking and a fresh integration with equestrian culture.
The horseshoe remains a key element of the updated identity—a symbol that connects the new concept with the history of «Vinnye Kopyta» (Wine Hooves). It maintains continuity between projects by merging the equestrian theme with the aesthetics of traditional winemaking. At the same time, this familiar image receives a new interpretation and becomes the foundation of the brand’s visual language.
Concept
«PODKOVA»—a family winery with the history and character of an old country estate. Inspired by winemaking traditions and equestrian culture, it merges the coziness of a family farm with the aesthetics of historic wine cellars and meticulous attention to detail. A special element of the concept is the collection series of wines, for which bespoke bottle and label designs are developed.
Each bottle becomes an independent part of the brand’s visual narrative.
Identity
The logo was created in recraft.ai using ideas from past projects. This neural network was chosen for its strong understanding of pencil sketching and its ability to subsequently translate the logo into vector form.
Minimalist logo, thin double-line horseshoe icon above the text «PODKOVA, ” elegant, widely-spaced serif capitals, dark burgundy on warm off-white, centered, flat vector, ample negative space
All assets were generated in KreaAI due to its ability to produce multiple variations simultaneously. However, I had to refine the text precisely in Gemini because Krea often ignored the specific font I needed.
Design an elegant, refined, and collectible gift box for bottles, featuring my logo—styled with a clean, sophisticated aesthetic.
Design a fabric gift bag for this box, adhering to the same fonts and logo design. Incorporate a horseshoe into the drawstring ties.
Create a bar menu in the same style, maintaining the identical font and logo—do not alter either. Present this bar menu within an authentic setting.
The package design was created in Recraft AI and placed on a mockup via Krea because I am not very satisfied with how Recraft processes photorealistic images.
1 Prompt Design packaging for bottles featuring my logo; use an elegant, clean style.2 Prompt Add the text «here is good luck» and make all the text wine-colored.
Bottles
Almost all of the bottle designs were developed using Gemini because of its convenient ability to incorporate multiple photos, which allowed me to maintain the font consistency across every bottle. However, I refined the large promotional photos using KreaAI to correct the lighting and backgrounds, as it was convenient for me to receive several final image variations at once.
A premium collectible wine bottle for PODKOVA winery, crafted from glossy dark glass and sculpted into the shape of a horse’s head. It features a natural cork stopper, a beige rope wrapped around the neck, a small vintage horseshoe pendant, and an irregular, textured beige parchment label bearing the elegant serif typography, «PODKOVA.» The aesthetic is antique equestrian, evoking rustic luxury and refined craftsmanship in a photorealistic design.
A sculptural organic wine bottle crafted from matte cream-white plaster ceramic, featuring a subtle grainy texture, an asymmetrical curved silhouette, and an elongated angled neck. The neck is topped with a slanted metallic gold capsule and wrapped with coarse natural jute rope. A small, rustic metal horseshoe charm hangs from the rope. In the center, a torn oval cutout with rough, jagged edges reveals a dark bronze textured insert, which features gold foil typography alongside a horseshoe emblem and the text «PODKOVA.»
A luxury wine bottle crafted from deep, glossy dark glass featuring dynamic, twisted spiral contours wrapping organically down the body. The neck is sealed with a dark metallic capsule and wrapped with rustic, coarse natural jute twine. Hanging from the twine is a small, weathered vintage metal horseshoe charm. In the center, a large, textured cream-colored parchment paper label with torn, deckled edges displays a horseshoe emblem and dark, refined typography reading «PODKOVA.» Premium artisanal product design, tactile material textures, highly detailed, photorealistic render.
An elegant, amphora-inspired wine bottle crafted from deep dark brown glass, featuring a sleek, elongated silhouette and two small, symmetrical glass loop handles at the neck. The top is sealed with an aged bronze-gold metallic capsule and wrapped with rustic, coarse natural jute rope. Hanging from the rope is a small, vintage, weathered metal horseshoe charm. On the front, a large, ornate oval label made of distressed antique brass metal is heavily embossed with intricate relief patterns, featuring a horseshoe emblem at the top and gold typography reading «PODKOVA».
