Concept
The toy concept is inspired by Alexey Tolstoy’s fairy tale, «The Golden Key, or The Adventures of Buratino, ” and the atmosphere of puppet theater. The set includes four characters: Buratino, Malvina, Pierrot, and Artemon. Their recognizable figures are conveyed through simple geometric shapes, expressive silhouettes, and color combinations.
The toy is a magnetic construction set made of plastic blocks with a texture resembling wood. The pieces connect and rearrange easily, allowing children to build fairy-tale characters, change their appearance, and create new structures. Using the same elements, one can construct arches, towers, castles, and set decorations for a home play.
The main concept of the project is to merge construction with narrative play. The child can recreate scenes from their favorite fairy tale or invent their own stories, turning characters into part of a fantastical world. The set develops imagination, spatial reasoning, fine motor skills, and a sense of composition. Every build becomes a new scene, and the play becomes a theatrical adventure.
Color Palette
Main toy, 3D model
Visualization and Use Cases
Series Development Principle
The series will be developed based on recognizable fairy tale characters, their characteristic silhouettes, color combinations, and geometric shapes. New sets will be unified by a consistent style, a modular magnetic connection system, and the ability to combine parts to create heroes and fairy tale scenery.
3D programs and the ChatGPT neural network were used for the visualizations.
