Promoting the «YAV» Brand

In the course on applying artificial intelligence to personal branding and content marketing, I decided to promote my fictional brand, «Yav”—an accessories brand rooted in ancient Russian style, interpreted through a modern, futuristic lens.

Conclusions:

Many people watched the videos on VK and Instagram, but this did not generate significant engagement. The article on Zen, on the other hand, did not draw many views but proved to be the highest quality in terms of engagement. The Pinterest video did not have as much activity, possibly because this video format is not entirely suitable for the platform, and the platform itself is not as popular as VK and Instagram.

Conclusion:

The Zen article performed the best because, judging by engagement, people were interested in the product rather than just continuing to «scroll» the feed as they do on Instagram, Pinterest, or VK.

AI Networks Used:

Concept and Text: ChatGPT-4 Video: jogg Subtitles: Veed Visuals: Fast Stable Diffusion XL on TPU v5e

Prompt Examples

For an AI interview: «Imagine you are a Forbes journalist. You must interview me about my project: what its essence is, why it is important, what the results are, and what the plans are.»

For an article: «Based on the interview about my project, the keywords, headlines, and subheadings you generated, write a first-person article for Yandex Zen of over 900 words.»

For a video: «Create a script for a 40-second video featuring an AI avatar about the project we discussed in the interview.»

For visualizations: A Slavic girl stands in a concrete space, holding a modern Russian-style bag. She is very graceful and lacy, like lace. Shot in the style of fashion photography on a Kodak Portra 3000. Color palette: green closer to khaki, ivory, and gold. Ivory-colored clothing, sunny weather, radiance from gold lacy accessories.

What turned out better thanks to AI:

Visual Cohesion: AI allowed for the creation of a completely unique and cohesive visual world for the brand from scratch—a world that would be impossible or extremely costly to capture in reality.

Speed: All content (articles, visuals, video) was created in a matter of days, not weeks.

SEO Article

Link: https://dzen.ru/a/aEbalNroCVRewuiI

ChatGPT-4 was utilized for conducting a self-interview, generating the article structure and text, and selecting SEO keywords.

Video

— VK https://vk.com/clip615166974_456239017?c=1

— Instagram (a social network banned in Russia) https://www.instagram.com/reel/DKwXQkJskwk/?igsh=d21kbW0wc2FuMm9i

— Pinterest https://pin.it/4T6csXb2v

The script was generated by ChatGPT. The video was created using jogg ai (an AI avatar video creation service).

Skills I Developed:

Prompt Engineering: Learned to formulate precise and multi-layered prompts to achieve desired results. AI-Driven Storytelling: Understood how to construct narratives in articles using generated content.