Project on promoting oneself as a UX/UI Designer: defining positioning using artificial intelligence, publishing a portfolio and articles, seeking clients through Avito and Telegram, and analyzing the results.
Project Goal
Find a UX/UI Designer role on a product team.
AI Research
Skills and Interests: competency mapping, expertise breakdown, interviews, Ikigai.Portfolio: visual style analysis, case study review of a business accelerator, expert work evaluation.Market and Promotion: competitor analysis, Lean Canvas, strategy for developing Behance and Dprofile.
What the research revealed
Positioning and Offerings
UX/UI Designer with an investigative and systemic approach
Target Audience
Employers Product teams looking for an entry-level UX/UI Designer
Clients Small businesses and startups that need a website or landing page
Competitor Analysis
Competitors don’t just sell design—they sell a clear process. For your own listing, specify the scope of the service, showcase the stages, and provide examples of past work.
Search Query Analysis
I researched search queries related to web design and website creation. I separately examined queries regarding web design trends to prepare an article.
Article 1 — «Web Design Trends 2026» / Article 2 — About the Fear of Criticism
Articles, Platforms, and Views
Two content formats: a professional review and a personal story
I posted both articles on Designers, Zen, and vc.ru to compare views and search visibility across different platforms.
The articles appeared in search results for tested queries. Through search, readers can find my publications and get to know my work.
«[vs.ru] · query „fear of critique design“ · 10/22/2026» / «[vs.ru] · query „web design trends“ · 10/02/2026»
Collectively, the articles amassed 760 views.
Portfolio and Services Offering
I posted my portfolio on Behance and Dprofile, and an advertisement offering services on Avito. In total, 38 people viewed the portfolio.
Promotion via Telegram
I searched for potential clients in chats dedicated to startups and business. I messaged participants who were discussing their projects or actively involved in conversations. I briefly offered my design assistance and attached my portfolio.
