PROSVET is a sunglasses brand that grew out of the poster series for the «Endoscopy» exhibition. Acetate frames featuring a print of fluid, vibrant forms and lenses with a soft gradient transform the way one views the world into a chromatic experiment. Each collection explores a specific color theme—warm, cool, or contrasting.
Who it’s for: People aged 20–35 who value bold accessories and visual culture: designers, artists, and patrons of art spaces.
Product line: Sunglasses in various collections, cases, cleaning cloths, silk scarves, and pins.
Brand presence: An online catalog complemented by a small gallery shop where you can try on glasses against a backdrop of vibrant walls.
Old version
Endoscopy — A Glimpse Through the Space of Color
The exhibition offers a unique journey into the world of inner beauty and the mysteries of human vision. Here, art meets medicine: vibrant hues and living textures unfold like abstract canvases, inviting the viewer to see the unseen and to rethink the boundaries of perception. This is an exploration of the space of color and form, where technology becomes a tool for inspiration and contemplation.
Use the attached image as the exact pattern for the frame print. Hero shot of a pair of sunglasses with glossy acetate frames in a soft rounded-square shape, the frame pattern made of bold organic fluid shapes in magenta, cobalt blue, cyan, orange, green, and black, and translucent tinted lenses with a soft gradient from cyan to magenta, floating above a white seamless surface with a soft shadow, a large fluid magenta shape behind them. Editorial product photography on a clean white seamless set, soft diffused daylight, bold organic fluid shapes in magenta
, cobalt blue </h3 style="color:#2E3192">, cyan
, orange </h3 style="color:#F15A24">, green #00A651, and black with soft drop shadows—playful yet refined, thin high-contrast display serif typography, generous negative space, 85 mm lens, shallow depth of field, no watermarks, no random text.
Use the attached image as the exact reference for the fluid shapes and colors. A clean exploded-view diagram of a pair of sunglasses split into floating parts: a glossy acetate frame featuring a pattern of bold organic fluid shapes in magenta, cobalt blue, cyan, orange, green, and black, two translucent lenses with a soft gradient from cyan to magenta, hinges, and temple arms, all connected by thin black leader lines, rendered in a flat infographic style on white. Editorial product photography on a clean white seamless set, illuminated by soft, diffused daylight, showcasing bold organic fluid shapes in magenta
, cobalt blue
, cyan
, orange
, green #00A651, and black with soft drop shadows—playful yet refined. The image should feature thin, high-contrast serif typography, ample negative space, be shot with an 85 mm lens, shallow depth of field, and contain no watermarks or random text.
Use the attached image as the exact pattern for the frame print. A pair of sunglasses featuring glossy acetate frames in a soft rounded-square shape, the frame pattern composed of bold organic fluid shapes in magenta, cobalt blue, cyan, orange, green, and black, and translucent tinted lenses with a soft gradient from cyan to magenta, resting on a white surface at a three-quarter angle with a soft shadow beneath. Editorial product photography on a clean white seamless set, featuring soft diffused daylight, bold organic fluid shapes in magenta <h3 D81B60, cobalt blue 2E3192, cyan <h3 29ABE2, orange <h3 F15A24, green #00A651 and black with soft drop shadows—playful yet refined. The image features thin, high-contrast display serif typography, generous negative space, an 85 mm lens, and shallow depth of field—no watermarks, no random text.
Use the attached image as the exact pattern reference. A macro close-up of the temple arm of a pair of sunglasses featuring glossy acetate frames. The pattern consists of bold, organic, fluid shapes in magenta, cobalt blue, cyan, orange, green, and black, showcasing visible translucent layers within the acetate. The background includes tinted lenses with a soft gradient from cyan to magenta, blurred for effect. This is editorial product photography shot on a clean white seamless background, using soft, diffused daylight. The bold, organic fluid shapes in magenta
, cobalt blue
, cyan
, orange
, green #00A651, and black display soft drop shadows—playful yet refined. The typography is a thin, high-contrast display serif, accompanied by generous negative space. Shot with an 85 mm lens and a shallow depth of field. No watermarks or random text.
Use the first attached image as the exact PROSVET logo and the second attached image as the reference for the fluid shapes and colors. Flat lay on white: a hard eyewear case in glossy graphite with a fluid pattern, a white shipping box featuring a large, colorful fluid shape, a paper hang tag with the logo, a microfiber cleaning cloth printed with fluid shapes, a pair of sunglasses with glossy acetate frames in a soft rounded-square shape—the frame pattern is composed of bold organic fluid shapes in magenta, cobalt blue, cyan, orange, green, and black—and translucent tinted lenses with a soft gradient from cyan to magenta. Editorial product photography on a clean white seamless set, soft diffused daylight, featuring bold organic fluid shapes in magenta
, cobalt blue
, cyan
, orange
, green #00A651
and black, with soft drop shadows. The aesthetic is playful yet refined, using thin, high-contrast display serif typography, generous negative space, shot with an 85 mm lens, shallow depth of field, free of watermarks or random text.This is a vertical promotional poster to launch the brand. Against a clean white background, a pair of glasses featuring a vibrant signature pattern is shown in a close-up shot. At the top is a large, elegant serif font, and at the bottom are the date and logo. The ample negative space and soft lighting create a feeling of minimalism, premium quality, and focus entirely on the product.
Use the first attached image for the exact fluid shapes and colors, and the second attached image for the exact PROSVET logo. Vertical launch poster on white: a huge composition of bold, organic fluid shapes in magenta, cobalt blue, cyan, orange, green, and black, rendered with soft drop shadows—featuring a short, thin display serif title above and a date below, with the logo subtly placed at the bottom, emphasizing generous negative space. Editorial product photography on a clean white seamless set, illuminated by soft, diffused daylight, showcasing bold, organic fluid shapes in magenta
, cobalt blue
, cyan
, orange
, green
, and black, all with soft drop shadows. The aesthetic should be playful yet refined, utilizing thin, high-contrast display serif typography and ample negative space. Shot with an 85 mm lens and a shallow depth of field. No watermarks or extraneous text.
Use the first attached image as the exact pattern for the frame print and the second attached image as the style reference for lighting, color, and mood. A bus stop advertising panel in bright daylight featuring a pair of sunglasses with glossy acetate frames in a soft rounded-square shape. The frame pattern is composed of bold organic fluid shapes in magenta, cobalt blue, cyan, orange, green, and black, paired with translucent tinted lenses that have a soft gradient from cyan to magenta. The setting is against a white background accented by a large fluid magenta shape and a few pedestrians walking by. Editorial product photography on a clean white seamless set, illuminated by soft, diffused daylight, showcasing bold organic fluid shapes in magenta
, cobalt blue
, cyan
, orange
, green
, and black with soft drop shadows. The aesthetic should be playful yet refined, featuring thin, high-contrast display serif typography, generous negative space, an 85 mm lens, and a shallow depth of field. No watermarks, no random text.
The minimalist, light space (concrete floor, natural light, round mirror) complements this vibrant graphics. Ultimately, it creates a cohesive, contemporary, and playful atmosphere where the design of the logo, product, and interior form a single, integrated whole.
Use the first attached image as the overall style reference for shapes and colors, the second attached image as the exact pattern for the frame print and murals, and the third attached image as the style reference for lighting, color, and mood. Interior of a small eyewear store and gallery: white walls featuring giant painted fluid shapes in magenta, cobalt blue, cyan, orange, and green, rounded display plinths holding pairs of sunglasses with glossy acetate frames patterned in fluid shapes and tinted lenses, a round mirror, a curved reception desk, polished light concrete floor, soft daylight streaming from large windows, wide-angle architectural photograph. Editorial product photography on a clean white seamless set, soft diffused daylight, bold organic fluid shapes in magenta
, cobalt blue
, cyan
, orange
, green
, and black with soft drop shadows—playful yet refined—thin, high-contrast display serif typography, generous negative space, 85 mm lens, shallow depth of field, no watermarks, no random text.
The PROSVET logo features a clean, thin, serif typeface in graphite gray, where the letter «O» is replaced by a circular lens shape. This lens is filled with vibrant, flowing organic patterns (magenta, cobalt, cyan, orange, green), creating a strong contrast with the minimalist text. Adjacent to the text is a smaller version of this circular lens, serving as a standalone icon. The design is executed in flat vector graphics with soft shadows and ample white space, rendering the mark modern, dynamic, and easily recognizable.
Use the first attached image as the style reference for the entire visual language (colors, shapes, typography) and the second attached image as the fill for the letter O. A minimal logotype sheet for the brand «PROSVET»: a thin, high-contrast display serif wordmark in graphite on white, the letter O replaced by a round lens shape filled with bold organic fluid shapes in magenta, cobalt blue, cyan, orange, and green, positioned next to a small icon version of that round lens alone. Flat vector look, ample negative space. Soft drop shadows, no watermarks, no extraneous text.
Vintora Serif Vintora Medium Semi Condensed
