For generative redesign, I chose the project «DATOWN"—a media platform about the invisible city that creates a digital layer impossible to demolish and preserves the historical value of every element of the city’s architecture.
The media shapes a map of the city based on the memories of its residents. Through it, one can trace the history of construction, personal stories connected to specific locations, and even glimpse the past through photos and videos attached to the buildings.
Examples of the identity for an old project
Rebranding
Logo and identity
Prompt for ChatGPT: generate a logo for the media of the invisible city, «Datown.» The logo should be minimalist, preferably a single symbol incorporating the company name. The logo should use three colors and metaphorically reflect the brand’s character by combining the first letter of the name with a destination symbol.
A brand identity color palette was developed using Adobe Color, based on the new logo.
Using What the Font? as a guide, we selected «Redtone Bold» as the primary typeface for the brand.
Product
Prompt for ChatGPT: Create a professional brand presentation featuring five photos of the digital application brand Datown. Use the provided Datown logo, brand colors, and primary typeface as exact visual references. Datown is a modern digital application, so the visual identity should feel innovative, contemporary, clean, and recognizable.
Merchandise
Prompt for ChatGPT: create two photorealistic product images showcasing a curated collection of branded merchandise for Datown, a modern digital application brand. Use the provided Datown logo, official brand colors, and primary typeface as strict visual references.include:1. A premium canvas tote bag featuring the Datown logo. 2. A smartphone displaying the Datown app icon and interface. 3. A branded notebook and matching pen.
Space
Prompt for ChatGPT: create a photorealistic architectural photograph of a contemporary creative workspace designed for the digital application brand Datown. Use the provided Datown logo, official brand colors, and primary typeface as the exact visual identity references.
The space features a large central collaborative table with a detailed city map spread across its surface, printed maps, branded folders, notebooks, tablets, smartphones displaying the Datown app, stationery, and neatly arranged presentation materials. The map should suggest urban navigation, connections, exploration, and digital interaction.
Promotional Materials
Prompt for ChatGPT: create photorealistic editorial photographs showcasing a curated collection of advertising and promotional materials for the digital application brand Datown. Use the provided Datown logo, brand colors, and primary typeface as exact references.Show a professionally art-directed collection of real printed campaign materials arranged in a contemporary urban setting. Include large advertising posters, street posters, a smartphone displaying the Datown app, and a small selection of campaign mockups.
Tools Used
- Adobe Color Generating a color palette for a project based on a logo.2. WhatTheFont Identifying a typeface based on a logo for project typography.3. ChatGPT Generating images for logos, documentation, products, spaces, merchandise, and promotional materials.
